Marketing

All businesses have a story to tell. Explore how brands communicate with customers through topics like digital marketing, social media marketing, and marketing strategy.

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[Featured image] A woman sits at a laptop examining a SERP (search engine results page).

What Is SERP (Search Engine Results Pages)?

A SERP (search engine results page) plays a key role in gaining online visibility for your website.

21. März 2023

Artikel · 2 min read

[Featured image] A website owner checks their page's bounce rate on a laptop in an office setting.

What Is Bounce Rate?

What is bounce rate and why does it matter? Learn more about this critical metric for website performance.

21. März 2023

Artikel · 2 min read

[Featured image] An SEO in a blue button-up shirt sits at a laptop checking the clickthrough rate (CTR) or his webpage.

What Is CTR (Clickthrough Rate)?

Discover the importance of CTR (clickthrough rate) in digital marketing, a key metric for ad effectiveness.

21. März 2023

Artikel · 2 min read

[Featured image] A product marketing manager is conducting a meeting with the team.

What Is Product Marketing? (Skills, Jobs, Career Paths)

Learn what product marketing is, its importance in the workplace, and the outlook for product management jobs. See if a project marketing career is right for you.

3. März 2023

Artikel · 8 min read

[Featured Image]: A product marketing manager is analyzing a product's information to present to the production team.

What Is Product Marketing?

Product marketing is important to many businesses’ sucess. In this article, discover various product marketing strategies, what exactly a product marketer does, and their salaries and job outlook.

3. März 2023

Artikel · 7 min read

[Featured Image] A marketing team is in a conference room to discuss market segmentation strategies.

What Is Market Segmentation? (How it Works, Careers, and More)

Discover the importance of marketing segmentation to help you target and personalize your marketing. Find out about marketing jobs and market segmentation salaries.

3. Februar 2023

Artikel · 12 min read

[Featured image] A marketing consultant wearing a blazer sits at a large table with a laptop and loose papers and reviews a website redesign for a client.

What Is a Marketing Consultant? + How To Become One

Learn what a marketing consultant does and the steps for pursuing this career path.

17. Januar 2023

Artikel · 6 min read

[Featured Image] Three people sit together at a wood table in an open office space and review chart printouts to assess media plan performance.

Media Planning: What It Is + How to Write a Media Plan

Discover how media planning benefits businesses and the process of building a media plan.

14. November 2022

Artikel · 6 min read

[Featured image] A person in a black turtleneck sweater sits at a table with books and a coffee cup and researches social media marketing certifications on their laptop.

7 Industry-Recognized Social Media Marketing Certifications + How to Get One

What are the benefits of a social media marketing certification? How do you choose social media marketing courses and start your certification journey? Get answers in this article.

14. November 2022

Artikel · 5 min read

[Featured image] A social media manager in a white shirt wears earbuds and studies for a digital marketing certificate. They are seated at a table with a laptop and a potted plant. More potted plants are arranged behind them.

8 Industry-Recognized Digital Marketing Certificates + How to Get One

Explore the potential career benefits of a digital marketing certificate and the steps to getting your credential in this field.

14. November 2022

Artikel · 5 min read

[Featured image]: Direct marketing team is going over strategies for a new campaign.

Direct Marketing: What Is It and How to Get Started

Learn about direct marketing and how your business can use it. Discover the different types of direct marketing and examples of how it’s used.

4. November 2022

Artikel

[Featured image] An influencer in a black jacket and orange scarf makes an Instagram Reel to share with their social media audience.

How to Become an Influencer in 11 Steps: Your 2023 Guide

Discover the process of becoming a social media influencer, from understanding the current social media landscape to setting up your personal brand to inspiring an audience.

28. Oktober 2022

Artikel · 11 min read

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