Coursera
  • OnlineabschlussBachelor- und Master-Abschlüsse erkunden
  • MasterTrack™Verdienen Sie sich Credit-Punkte für einen Master-Abschluss
  • UniversitätszertifikateTreiben Sie Ihre Karriere mit Kursen auf Hochschulniveau voran
Finden Sie JobsFür UnternehmenFür Universitäten
  • Blättern
  • Beliebte Kurse
  • Anmelden
  • Kostenlose Teilnahme
    Coursera
    • Blättern
    • Content Marketing

    Filtern nach

    530 Ergebnisse für „content marketing“

    • Kostenlos

      Placeholder
      University of California, Davis

      The Strategy of Content Marketing

      Kompetenzen, die Sie erwerben: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k Bewertungen)

      Intermediate · Course · 1-3 Months

    • Placeholder
      Meta

      Meta Social Media Marketing

      Kompetenzen, die Sie erwerben: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k Bewertungen)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      Google

      Google Digital Marketing & E-commerce

      Kompetenzen, die Sie erwerben: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Algorithms, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Data Mining, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Influencing, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Probability & Statistics, Public Relations, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Supply Chain and Logistics, Theoretical Computer Science, User Experience

      4.8

      (10.6k Bewertungen)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Kompetenzen, die Sie erwerben: Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations

      4.8

      (4.9k Bewertungen)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      Northwestern University

      Content Strategy for Professionals

      Kompetenzen, die Sie erwerben: Accounting, Big Data, Business Analysis, Business Psychology, Communication, Computer Networking, Computer Programming, Data Analysis, Data Management, Digital Marketing, Entrepreneurship, Financial Analysis, General Statistics, Human Computer Interaction, Human Learning, Influencing, Leadership and Management, Marketing, Network Model, Other Programming Languages, Planning, Probability & Statistics, Programming Principles, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Web Development, Writing

      4.5

      (841 Bewertungen)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      University of California, Davis

      Search Engine Optimization (SEO)

      Kompetenzen, die Sie erwerben: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.4k Bewertungen)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      Placeholder
      Digital Marketing Institute

      Social Media Marketing in Practice

      Kompetenzen, die Sie erwerben: Communication, Marketing, Digital Marketing, Social Media, Strategy and Operations, Advertising, Leadership and Management, Business Psychology, Culture, Entrepreneurship, Media Strategy & Planning, Public Relations, Sales, Strategy, Business Analysis, Customer Analysis, Influencing, Project Management, Web Design, Web Development, Design and Product, Product Design, Software Architecture, Software Engineering, Theoretical Computer Science, Creativity, Finance, Research and Design, Writing

      4.5

      (190 Bewertungen)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      Placeholder
      Coursera Project Network

      Create a Promotional Video using Canva

      Kompetenzen, die Sie erwerben: Marketing

      4.4

      (455 Bewertungen)

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder

      Kostenlos

      Placeholder
      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Kompetenzen, die Sie erwerben: Communication, Computer Graphics, Creativity, Entrepreneurship, Human Computer Interaction, Interactive Design, Leadership and Management, Marketing, Research and Design, Sales, Storytelling, Strategy, Strategy and Operations, Writing

      4.7

      (762 Bewertungen)

      Mixed · Course · 1-3 Months

    • Placeholder
      Placeholder
      Digital Marketing Institute

      Social Media and Social Content Strategy

      Kompetenzen, die Sie erwerben: Communication, Leadership and Management, Marketing, Social Media, Digital Marketing, Entrepreneurship, Sales, Strategy, Strategy and Operations, Business Psychology, Culture, Influencing, Project Management, Public Relations, Web Design, Web Development, Creativity, Research and Design, Writing

      4.5

      (28 Bewertungen)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      INSEAD

      Web3 and Blockchain in Global Commerce

      Kompetenzen, die Sie erwerben: Finance, BlockChain, FinTech, Computer Architecture, Computer Networking, Internet Of Things, Software Engineering, Business Process Management, Cryptography, Entrepreneurship, Human Resources, Marketing, Regulations and Compliance, Security Engineering, Strategy and Operations, Theoretical Computer Science

      4.7

      (11 Bewertungen)

      Beginner · Specialization · 3-6 Months

    • Placeholder
      Placeholder
      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Kompetenzen, die Sie erwerben: Communication, Leadership and Management, Marketing, Professional Development, Social Media, Brand Management, Business Communication, Design and Product, Entrepreneurship, Human Computer Interaction, Market Research, Research and Design, Search Engine Optimization, User Research

      4.5

      (114 Bewertungen)

      Intermediate · Guided Project · Less Than 2 Hours

    Suchanfragen mit Bezug zu content marketing

    the strategy of content marketing
    storytelling in branding and content marketing
    viral marketing and how to craft contagious content
    créer du contenu marketing pour linkedin avec visme
    1234…45

    Zusammenfassend sind hier 10 unserer beliebtesten content marketing Kurse

    • The Strategy of Content Marketing: University of California, Davis
    • Meta Social Media Marketing: Meta
    • Google Digital Marketing & E-commerce: Google
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Content Strategy for Professionals: Northwestern University
    • Search Engine Optimization (SEO): University of California, Davis
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Create a Promotional Video using Canva: Coursera Project Network
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Social Media and Social Content Strategy: Digital Marketing Institute

    Fähigkeiten, die Sie bei Marketing erlernen können

    Markt (Wirtschaftswissenschaft) (28)
    Soziale Netzwerke (15)
    Marketingstrategie (14)
    Analytik (13)
    Marke (13)
    Digitales Marketing (13)
    Marketinganalyse (11)
    Planen (11)
    Werbung (9)
    Modellierung (9)
    Social Media-Marketing (9)
    Marken-Management (7)

    Häufig gestellte Fragen zum Thema Content Marketing

    • Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

      Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    • A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

      Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    • Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

      You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    • Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    • People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    • Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Diese häufig gestellten Fragen dienen nur zu Informationszwecken. Den Lernenden wird empfohlen, eingehender zu recherchieren, ob Kurse und andere angestrebte Qualifikationen wirklich ihren persönlichen, beruflichen und finanziellen Vorstellungen entsprechen.
    Andere wissenswerte Themen
    Placeholder
    Kunst und Geisteswissenschaften
    338 Kurse
    Placeholder
    Wirtschaft
    1095 Kurse
    Placeholder
    Informatik
    668 Kurse
    Placeholder
    Datenverarbeitung
    425 Kurse
    Placeholder
    Informationstechnologie
    145 Kurse
    Placeholder
    Gesundheit
    471 Kurse
    Placeholder
    Mathematik und Logik
    70 Kurse
    Placeholder
    Persönliche Entwicklung
    137 Kurse
    Placeholder
    Physik und Ingenieurwesen
    413 Kurse
    Placeholder
    Sozialwissenschaften
    401 Kurse
    Placeholder
    Sprachen lernen
    150 Kurse

    Coursera Footer

    Starten oder fördern Sie Ihre Karriere

    • Google Data Analyst
    • Google-Berufszertifikat Digitales Marketing und E-Commerce
    • Google-Berufszertifikat IT-Automatisierung mit Python
    • Google IT-Support
    • Google-Projektmanagement
    • Google-UX-Design
    • Vorbereitung auf die Google Cloud-Zertifizierung: Cloud Architect
    • IBM Cybersecurity Analyst
    • IBM Data Analyst
    • IBM Data Engineering
    • IBM Datenverarbeitung
    • IBM Full Stack-Cloudentwickler
    • IBM Machine Learning
    • Buchhaltung mit Intuit
    • Meta Front-End-Entwickler
    • Berufszertifikat DeepLearning.AI TensorFlow Developer
    • Berufszertifikat SAS-Programmierer
    • Eine Karriere starten
    • Auf eine Zertifizierung vorbereiten
    • Bringen Sie Ihre Karriere voran
    • So entdecken Sie Syntaxfehler in Python
    • So finden Sie Ausnahmen in Python
    • Alle Programmier-Tutorials anzeigen

    Beliebte Kurse und Zertifizierungen

    • Kostenlose Kurse
    • Kurse zu künstlicher Intelligenz
    • Blockchain-Kurse
    • Informatikkurse
    • Gratiskurse
    • Cybersicherheitskurse
    • Datenanalyse-Kurse
    • Datenverarbeitungskurse
    • Englischsprachige Kurse
    • Full-Stack-Webentwicklungskurse
    • Google-Kurse
    • Personalwesen-Kurse
    • IT-Kurse
    • Englisch-Sprachkurse
    • Microsoft-Excel-Kurse
    • Produktmanagement-Kurse
    • Projektmanagement-Kurse
    • Python-Kurse
    • SQL-Kurse
    • Agile-Zertifikate
    • CAPM-Zertifizierung
    • CompTIA A+-Zertifizierung
    • Datenanalyse-Zertifizierungen
    • Scrum-Master-Zertifizierungen
    • Alle Kurse anzeigen

    Beliebte Sammlungen und Artikel

    • Kostenlose Online-Kurse, die Sie an einem Tag absolvieren können
    • Beliebte kostenlose Kurse
    • Wirtschaftsjobs
    • Cybersicherheitsjobs
    • Einstiegsjobs in der IT
    • Fragen im Vorstellungsgespräch für Datenanalysten
    • Datenanalyse-Projekte
    • So werden Sie Datenanalyst
    • So werden Sie Projektmanager
    • IT-Kompetenzen
    • Fragen im Vorstellungsgespräch für Projektmanager
    • Python-Programmierkenntnisse
    • Stärken und Schwächen im Vorstellungsgespräch
    • Was macht ein Datenanalyst
    • Was macht ein Software-Ingenieur
    • Was ist ein Dateningenieur
    • Was ist ein Datenwissenschaftler
    • Was ist ein Produktdesigner
    • Was ist ein Scrum-Master
    • Was ist ein UX-Forscher
    • So erwerben Sie eine PMP-Zertifizierung
    • PMI-Zertifizierungen
    • Beliebte Zertifizierungen für Cybersicherheit
    • Beliebte SQL-Zertifizierungen
    • Alle Coursera-Artikel lesen

    Abschluss oder Zertifikat online erwerben

    • Google-Berufszertifikate
    • Zertifikate über berufliche Qualifikation
    • Alle Zertifikate anzeigen
    • Bachelorabschlüsse
    • Masterabschlüsse
    • Abschlüsse in Informatik
    • Abschlüsse in Data Science
    • MBA- und Business-Abschlüsse
    • Abschlüsse in Datenanalyse
    • Abschlüsse im Gesundheitswesen
    • Abschlüsse in Sozialwissenschaften
    • Management-Abschlüsse
    • Vergleich BA-/BS-Abschluss
    • Was ist ein Bachelorabschluss?
    • 11 gute Lerngewohnheiten
    • So verfassen Sie ein Empfehlungsschreiben
    • 10 gefragte Jobs, die Ihnen mit einem Wirtschaftsabschluss offenstehen
    • Lohnt sich ein Master in Informatik?
    • Alle Studiengänge anzeigen
    • Coursera Indien
    • Coursera Großbritannien
    • Coursera Mexiko

    Coursera

    • Info
    • Was wir anbieten
    • Leitung
    • Jobs
    • Katalog
    • Coursera Plus
    • Zertifikate über berufliche Qualifikation
    • MasterTrack® Certificates
    • Abschlüsse
    • Für Unternehmen
    • Für Regierungen
    • Für Campus
    • Werden Sie Partner
    • Reaktion auf das Coronavirus

    Community

    • Kursteilnehmer
    • Partner
    • Beta-Tester
    • Übersetzer
    • Blog
    • Tech-Blog
    • Lehrzentrum

    Mehr

    • Presse
    • Anleger
    • Nutzungsbedingungen/AGB
    • Datenschutz
    • Hilfe
    • Barrierefreiheit
    • Kontakt
    • Artikel
    • Verzeichnis
    • Partnerunternehmen
    • Stellungnahme zu moderner Sklaverei
    Überall lernen
    Placeholder
    Placeholder
    Placeholder
    © 2023 Coursera Inc. Alle Rechte vorbehalten.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder