Sihem Jouini is an Associate Professor of Innovation Management at HEC Paris. She holds the Orange Chair in Innovation Management at HEC. She is Director of the Innovation & Entrepreneurship major at the Executive MBA, HEC and of the Master in project, Innovation and Conception at Her general research interests are in the area of innovation, knowledge, and organisational design. She does research on innovation labs in established firms, creativity methods and organisational design for breakthrough innovation as well as exploration of new domains and upstream phases in innovation projects. She works as well on innovation management in international contexts. Her work has been published in the Journal of Product Innovation Managemt, Creativity and Innovation Mangement, Mangement International, International Journal of Innovation Management, International Journal of Technology Management, International Journal of Project Managementl. In 2007, she was nominated for the best paper in the Academy of Management Conference TIM Division and in 2009 in the Strategic Management Society. At HEC, she teaches courses in Design thinking for innovation, Innovative project management, Strategic management of innovation, Organizing for innovation for ventures as well as big established firms at the level of M.Sc., MBA and Executive MBA. Prior to joining academia, she worked as a project manager in an engineering consultant, where she contributed to several projects. Sihem has an M.Sc. in Engineering from Ecole Centrale Lille , France and a PhD in Strategy from Paris Dauphine University, France. She was visiting at Stern Business School, NYU and Babson College, MA You can read more about Sihem on