Chevron Left
Zurück zu Attract and Engage Customers with Digital Marketing

Bewertung und Feedback des Lernenden für Attract and Engage Customers with Digital Marketing von Google

4.8
Sterne
693 Bewertungen

Ãœber den Kurs

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top-Bewertungen

HR

26. Juli 2022

Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.

LN

9. Mai 2022

This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.

Filtern nach:

1 - 25 von 203 Bewertungen für Attract and Engage Customers with Digital Marketing

von valerie t

•

19. Mai 2022

von Clayton K

•

1. Juni 2022

von Syed F H

•

21. Juli 2022

von Hemanth R

•

26. Juli 2022

von Linda N

•

10. Mai 2022

von Mohammed A A

•

10. Juni 2022

von Bhargav P

•

7. Juli 2022

von James R G

•

11. Mai 2022

von ELI

•

15. Juli 2022

von Deanna L

•

21. Mai 2022

von Nadiia M

•

11. Juli 2022

von AMOS M

•

6. Juni 2022

von HEMANT K K J S

•

19. Juli 2022

von Vera A O

•

24. Juli 2022

von Lisa S

•

16. Juli 2022

von Shi J

•

2. Juni 2022

von Leslie C

•

10. Mai 2022

von Chami C

•

10. Mai 2022

von Chioma N

•

27. Juni 2022

von Mrinalini K

•

3. Mai 2022

von Nikhil S

•

3. Juni 2022

von Bashir A M

•

13. Sep. 2022

von Linda R

•

4. Aug. 2022

von Naomi M K

•

22. Sep. 2022

von Nitin

•

4. Aug. 2022

Coursera Footer

Starten oder fördern Sie Ihre Karriere

Beliebte Themen durchsuchen

Beliebte Kurse und Artikel

Abschluss oder Zertifikat online erwerben

Coursera

Community

Mehr

Ãœberall lernen
Placeholder
Placeholder
Placeholder