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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,860 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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126 - 150 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Lily B

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Aug 10, 2023

I really did like the course, hence it has equipped me with a lot of know how on SEM and how to optimize search engines . Generally, it gave me an indispensable skills on how to attract customers and engage them with a particulat brand.

By Kethaka S A

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May 26, 2023

perfect course to learn about how search engine works, search results, SEO, SEM, advertising and so on.lectures, readings,card activities are clear and interesting plus engaging. so It's more interactive learning method. Love it :)

By Hummam K

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Jun 11, 2023

thank you very much, Coursera, for giving me an excellent opportunity to grow my career in the digital market. the way you planed the course outlines its phenomenal, thank you so much again, and hope-giving me this opportunity again

By Jonatech 2

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Oct 17, 2022

This part of the course has introduced me to many digital marketing aspects I didn't know much about. from SEO TO SEM. site maps, crawling, indexing, and serving. talk about meta description. etc etc I am glad i had this course

By Marcus B J

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Oct 22, 2022

A more complicated course but only because we are new learners. Even though completed, I feel the need to revisit them sometime again in the future just to refresh again about SEO, SEM, Display Ads, and best practices for all.

By Amir M

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Jan 9, 2023

Thanks Google for this course. I learned a lot from this course, because this course is consist of excellent quality of knowledge and techniques which will help me to become a future digital marketer and e-commerce analyst.

By Beth M

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Aug 3, 2022

This was an excellent course that gave great background and detail on many of the strategies I have been implementing over the years, but had no cohesive foundation on how and why things are done this way. I learned a lot.

By Abdulazeez B

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Sep 27, 2022

I will reain grateful for taking this cxourse. I learnt so much that I never thought could be possible. If you are aspiring to tread the path of digital marketing, please take this course and the rest very serious.

By Arkam f

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Dec 24, 2023

I would say this is bit challenging since there are so many new information for me. Best part is there is activities to grasp the concepts and mechanisms really well. Highly organized course with super instructor.

By Dora M

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Nov 22, 2022

I am very pleased with the quality of my training. I investigated different sunjects with details. I gained theoretical and practical knowledge.

Thank you for this wonderful opportunity.

I take note of my progress.

By Calmarie L

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Jan 14, 2023

Love the videos and how the tutors explain the work. It is easy to follow and you can go at your own pace. Would highly recommend for anyone who is considering doing a course to develop or advance their career.

By Loris B

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Sep 6, 2023

I loved this course. I learned a lot and I loved the way the teacher explained everything. I am a senior and would want to work in advertising and now I know of some things I can apply in my career. Thank you.

By Adam T ( M

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May 28, 2023

I really enjoyed learning this course the most so far especially about SEM. The instructor was outstanding as well and thanks to him, I feel more motivated to finishing what I started. The journey continues.

By Abdirahman y m

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Nov 7, 2022

this course really helped alot in search engine marketing, display advertising, search engine optimization and customer persona and tips and tricks to do with every one and really it`s well organized course

By Joseph H

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Sep 14, 2023

This was a good course. He was able to explain a lot and with the information I am making improvements on the website. Highly recommend anyone that wants to start an ecommerce business take this course.

By Qamar A

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Dec 21, 2022

I thoroughly enjoyed this course and would suggest it to anybody interested in pursuing a career in digital marketing and e-commerce. This course material, tutor is a fantastic and well-competent teacher.

By Jaime H M E

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Oct 28, 2022

This course is clear and concise. A solid system for review, quizzes, and projects. As an educator, it is clear that pacing and learning principles were vital considerations when building this program.

By Manish S

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May 29, 2023

I enjoyed this learning procedure. Very productive and practical giving an experience of the applied context of Learning. I am definitely sure with this certification I will catch new leads in my career

By Christophe J

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Jul 30, 2022

Very good course. Content is a bit heavier than in the previous course but it doable with a little dedication. Very interesting too. I might come back and watch the videos for a refresh once in a while.

By Hiba A

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Sep 1, 2023

although there was a lot of information to process in this course. for someone who is a beginner, this is a complete package to introduction and it brings out the need to learn more and explore within.

By Shamim A

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Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

By Javed A

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Oct 25, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

By Angie N H C

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Oct 11, 2022

Es una gran curso en dónde aprendes todas las bases acerca del posicionamiento de tu marca en los motores de búsqueda incluyendo la publicidad gráfica y el conocer a tus clientes. Gran contenido.

By Jessica B

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Mar 8, 2023

I enjoyed this course and did not realize how much more goes into ad's. A lot of technical information in this course and can't wait to get more in-depth and hands on with the next sessions.

By Sharise C

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Jan 10, 2024

Best one so far! Here's where I really began to learn something new and really enjoyed digging into Google Ads, etc. I enjoyed Coach AJ's delivery, authenticity and constant encouragement.