Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the pros and cons of current digital technologies driving advancement
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization
von
BCG
University of Virginia
BCG
23,191 Angemeldet
Über diesen Kurs
105,581 recent views
Was Sie lernen werden
The underlying economics of innovation, technology, and market disruptions
The pros and cons of current digital technologies driving advancement
How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization
Kompetenzen, die Sie erwerben
Technology DisruptionDigital TrendsCompetitive LifecycleDigital StrategyStrategic Management
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
12 Stunden zum Abschließen
How Technology Changes Business
The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.
10 Videos (Gesamt 67 min), 2 Lektüren, 2 Quiz
10 Videos
Week 1 Introduction2m
Exponential Evolution of Technology11m
Deconstruction of the Value Chain9m
Interview with Philip Evans on Deconstruction7m
Technology Makes the Difference10m
Digital Transformation at Pitney Bowes50
Interview with Pitney Bowes CEO, Marc Lautenbach12m
Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder8m
Week 1 Conclusion2m
2 Lektüren
Course Overview & Requirements10m
Survey10m
2 praktische Übungen
Practice Quiz: Technology Laws of Business Disruption8m
Week 1 Quiz: Technology Laws of Business Disruption10m
Woche
22 Stunden zum Abschließen
The Mechanics of Disruption
Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
10 Videos (Gesamt 59 min), 3 Quiz
10 Videos
A Historical Perspective6m
Disruption Is Not New Part I5m
Disruption Is Not New Part II9m
Environmental Analysis & the Competitive Life Cycle6m
The Competitive Life Cycle in Detail6m
The Liability of Incumbency8m
The Economics of Innovation9m
A Portfolio View3m
Week 2 Conclusion1m
3 praktische Übungen
Practice Quiz: Understanding the Context14m
Practice Quiz: Winning in the Digital Age6m
Week 2 Quiz on Foundations of Digital Transformation25m
Woche
33 Stunden zum Abschließen
Digital Trends Past and Future
Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.
20 Videos (Gesamt 144 min), 5 Quiz
20 Videos
Big Data Part I6m
Big Data Part II6m
Interview with John Rose on Trust11m
Shift to the Cloud Part I5m
Shift to the Cloud Part II5m
Internet of Things10m
Additive Manufacturing Part I4m
Additive Manufacturing Part II6m
Cyber Security Part I8m
Cyber Security Part II5m
Artificial Intelligence Part I7m
Artificial Intelligence Part II7m
Blockchain Part I8m
Blockchain Part II8m
Interview with Nicolas Harlé on Blockchain8m
Combination of Trends9m
Tour Through BCG's Innovation Center for Operations12m
Interview with Moundir Rachidi on Industry 4.06m
Week 3 Conclusion2m
5 praktische Übungen
Practice Quiz: Drivers of Digital Transformation6m
Practice Quiz: Opportunities and Challenges6m
Practice Quiz: Emerging Trends and Technologies6m
Practice Quiz: Emerging Trends and Technologies2m
Week 3 Quiz: High-profile Digital Technologies20m
Woche
43 Stunden zum Abschließen
Your Path to Digital Transformation
During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.
20 Videos (Gesamt 161 min), 4 Quiz
20 Videos
Interview with Tom Reichert on the Framework10m
Strategy Driven by Digital13m
Digitize the Core Part I8m
Digitize the Core Part II5m
Interview with Antoine Gourévitch on Digitization9m
New Digital Growth Part I6m
New Digital Growth Part II6m
Innovation & UVA's i.Lab8m
People & Organization11m
Interview with Martin Danoesastro on Agile @ Scale8m
Data & Analytics Part I2m
Data & Analytics Part II11m
Data & Analytics at London's Heathrow Airport10m
Technology12m
Interview with Stefan Mohr on Technology10m
Ecosystems10m
Interview with Ralf Dreischmeier on Success Factors of Digital Transformation4m
Week 4 Conclusion3m
Course Conclusion1m
4 praktische Übungen
Practice Quiz on Layer 1: Strategy Palette2m
Practice Quiz on Layer 2: The Fundamental Duality10m
Practice Quiz on Layer 3: The Core Enablers8m
Week 4 Quiz: Your Path to Digital Transformation20m
39%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
30%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Top-Bewertungen
very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was very approachable and fun especially by Amane Dannouni.
Dozenten
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Amane Dannouni
Principal at Boston Consulting Group, Singapore
Sonja Rueger
Project Leader, Boston Consulting Group
Ching Fong Ong
Senior Partner and Managing Director, Boston Consulting GroupÜber BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
Über University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich das Zertifikat erwerbe?
Wenn Sie ein Zertifikat erwerben, erhalten Sie Zugriff auf alle Kursmaterialien, einschließlich bewerteter Aufgaben. Nach Abschluss des Kurses wird Ihr elektronisches Zertifikat zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Wie erfolgen Rückerstattungen?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Hilfe-Center für Teiln..
Coursera arbeitet mit erstklassigen Universitäten und Organisationen zusammen, um Online-Kurse anzubieten und dadurch universellen Zugriff auf die weltweit beste Ausbildung zu ermöglichen.
© 2019 Coursera Inc. Alle Rechte vorbehalten.
