Chevron Left
Zurück zu Marken- und Produktmanagement

Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,377 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtern nach:

501 - 522 von 522 Bewertungen für Marken- und Produktmanagement

von 27vijays

10. Okt. 2016

von Miguel M

30. Juni 2019


4. Mai 2016

von Ahmed N

7. Juni 2016

von Aditi

5. Sep. 2021

von Isi A

17. Nov. 2020

von Viktoriya E

14. Mai 2022

von Mamdouh S H S A

29. Feb. 2020

von Harsh A

5. Mai 2020

von Ramesh P

30. Nov. 2017

von Ivan Z

21. Jan. 2019

von GUNAWAN, A B (

25. Juni 2020

von Charu J

15. März 2016

von Iris N

31. Juli 2017

von Roberta C

25. Apr. 2020

von Kimberly A C N

16. Feb. 2016

von Anthony H

27. Dez. 2020

von Hamza B

12. Mai 2018

von Garik K

14. März 2016

von Cristian m m

29. Juli 2020

von Yerzhanova R

15. Feb. 2022

von Owolabi o o

28. Sep. 2020