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Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,447 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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176 - 200 von 530 Bewertungen für Marken- und Produktmanagement

von Asiru S

18. Feb. 2017

Am really happy about this course am taking and I enjoy how it is being thought.

von Abhijit P

25. Jan. 2017

Great Course, covered everything from Product development till Brand positioning

von Alex P

19. Mai 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

von Maaz S

27. Okt. 2018

Highly reccomendable for students who want to learn more about brand management

von Ana V

25. Jan. 2021

Very eye oppening on what should happen internally to aspire for brand success

von Naren S

9. Jan. 2022

Very nicely structured and delivered with right content by Professor Luis !!!

von Peter M

19. Aug. 2020

Such a great course and I learned so much. The instructor was very engaging.

von Jose M C

26. Apr. 2017

Great course! Very useful and easy to follow. Congratulations for the course!

von amit s

30. März 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

von Adoh I B

1. Mai 2020

This course has opened my eyes to knowledge and I am excited to go higher.

von remie w

7. Okt. 2019

Very informative and coherent, not circuitous and very relevant. Thank you

von Igor B

6. Aug. 2019

Excellent course with a great approach to the values of a brand. Congrats!

von ashok s

4. Aug. 2020

It was great learning through this channel .

Very good learning experience

von Gabriel d l L B

28. Aug. 2016

The information is very well organized, easy to follow and to understand.

von Mohammed H A

29. Feb. 2016

Excellent Course, really I gained a lot of information and a lot of exper

von Divya J

14. Juni 2021

The course is good. It gives a detailed study of marketing and branding

von Jawahar S

21. Juli 2019

Very good introduction to concepts with relevant examples and readings.

von Kartikeya T

23. Juli 2022

The course content and teaching was really clear and articulated well

von Mukhtar O

14. Okt. 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

von Rahul S

23. Sep. 2019

Engaging material, Easy to understand, In depth supplementary materail

von Joey V

30. Juni 2016

Excellent course!!! Would recommend to friends, colleagues and family.

von Julian A M G

4. Aug. 2020

I really liked this course beacuse it was so clear and understanding.

von Patrick F

29. Feb. 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

von Suvansh S

14. Apr. 2020

Good content and great course material. Useful for day to day usage.

von Ewa P

14. Nov. 2017

Very clear way of explaining problems. I recommend it for beginners.