Chevron Left
Zurück zu Marken- und Produktmanagement

Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

4.7
Sterne
2,377 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top-Bewertungen

MT

14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtern nach:

201 - 225 von 522 Bewertungen für Marken- und Produktmanagement

von Svitlana K

17. Okt. 2019

von valentina d c

3. Dez. 2019

von Mohamed Z R

12. Juni 2016

von Pastor J A P P

14. März 2016

von Kagiso K

26. Jan. 2021

von JAYA E

31. Okt. 2020

von Seba H K

19. Juli 2020

von Ahmed A E G B

8. Dez. 2019

von SWARNALEKHA K S

14. Mai 2020

von Oluyinka O

18. Feb. 2019

von Lama K

25. Sep. 2018

von Godwin K

2. Feb. 2018

von Nasim A

2. März 2021

von Ruchi C V

14. Juli 2016

von Abhinav A P

17. Juni 2021

von Adekola F

20. Okt. 2017

von Jai K T

18. Jan. 2017

von Catalina G C

6. März 2016

von Dallas M

29. Juli 2021

von Tamil S V K

18. Mai 2020

von Diksha S

14. März 2017

von Gustavo G

8. März 2016

von Mathieu P

13. Aug. 2020

von raj u

13. Jan. 2017

von Anjali s

5. Jan. 2021