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Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

4.7
Sterne
2,365 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top-Bewertungen

MT

14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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226 - 250 von 513 Bewertungen für Marken- und Produktmanagement

von oded d

9. Feb. 2022

this is an eye opener and exactly made for my needs.

von Christian R

1. Nov. 2021

The topic very interesting. I have learned too much.

von YUDHEESH P

2. Sep. 2020

It was awesome and that Marketing Funnel was amazing

von Sylvano I

20. Aug. 2020

very informative learnt so much on brand management

von Muhammad S

22. Juli 2020

Very interesting and valuable for business students

von vishal k

24. Juli 2017

Great course with good examples explained properly

von Agnieszka

26. Feb. 2017

Excellent! I really enjoyed following this course.

von Ivonne M

16. März 2021

Muy completo el curso, solo que n otiene creditos

von Koh W B J

18. Nov. 2020

Interesting and comprehensive content and course.

von Soumya K

13. Sep. 2018

excellent course to understand brand. very useful

von Gamael B

23. Mai 2016

Great delivery, very informative and resourceful.

von Stephen O

8. Juni 2019

Great Course. Very informative and descriptive.

von Adam I

14. Mai 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

von Dee M

19. Mai 2016

Great, great course - many very useful insights

von Reiner P

9. Mai 2016

5 stars, this is a perfect course with Impact.

von ASHWATHI N K

1. Sep. 2021

this course was really good and well explained

von Vedashree K

28. Nov. 2020

Excellent course with interesting assignments.

von TANMOY D

15. Apr. 2018

Good Explanation of each topic in the course..

von ABHIJAT S

1. Jan. 2018

.Excellent Course structure! Brilliant faculty

von Dr. S S

6. Sep. 2020

Amazing Content and explained in the best way

von JULIO F A F

20. Juli 2020

Excelent and very educative. Recommended 100%

von AMAN S C

8. Mai 2020

excellent teaching by our spanish instructor.

von Budhaditya R

4. Mai 2020

Loved the pedagogy and the style of teaching!

von DARSHAN P S

3. Mai 2020

Best Course for brand and product management!