Chevron Left
Zurück zu Marken- und Produktmanagement

Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,447 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Filtern nach:

251 - 275 von 530 Bewertungen für Marken- und Produktmanagement

von Dr. S S

6. Sep. 2020

Amazing Content and explained in the best way


20. Juli 2020

Excelent and very educative. Recommended 100%

von AMAN S C

8. Mai 2020

excellent teaching by our spanish instructor.

von Budhaditya R

4. Mai 2020

Loved the pedagogy and the style of teaching!


3. Mai 2020

Best Course for brand and product management!

von Aliroz K

26. März 2019

One of the best course for Business students.

von Anna N

21. Feb. 2019

Very nice course! and really nice instructor!

von MD. R H

27. Juli 2020

It is an interesting course. I learned a lot

von Aya h

13. Apr. 2020

Helped me understand the basics of branding

von Yazan B

16. Mai 2022

A benefcial course and a great instructor!

von Рацеева С С

11. März 2019

Great course, great professor. Good luck fo

von 何慧洁

27. Juli 2021

I have reapped great fruit in this course!

von Krishnaprabhu

11. Mai 2020

It was an unbelievable learning experience

von DrNaveed I

11. Mai 2020

It will really really helpful in my career

von Abhinav

12. Aug. 2020

Thank you for the informative course BPM.

von Ishank K

29. Juni 2020

Deep Understanding about brand management

von Samia A

12. Mai 2020

Very Informative course. Great instructor

von Liya S

25. Aug. 2019

very good course with a very good teacher

von Vahid N

28. Aug. 2016

Great introduction to the subject matter.

von Alvin J S

15. Nov. 2020

Simplified yet very informative, cheers!

von Veronika U

26. Okt. 2020

This was really useful course for me. :)

von Anamika A

3. Juni 2020

The concepts were excellently explained.

von Ryan M

3. Apr. 2020

Great course with real up-to-date ideas.

von Łukasz C

21. Aug. 2016

Really great course! I enjoyed it alot!