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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,554 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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526 - 548 of 548 Reviews for Brand and Product Management

By Sheila

Nov 30, 2017

Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.

By 27vijays

Oct 9, 2016

The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.

By Miguel M

Jun 30, 2019

Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong

Example

4.2 How to develop your brand portfolio - part 1.

By RUBEL V

May 4, 2016

I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..

By Ahmed N

Jun 7, 2016

the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).

The Content is quite good, but it needs more time in order to fully understand it.

By Aditi

Sep 5, 2021

the course was very informative. However a detailed explanation for each of the answers to the questions asked in the module assignments would have been a great addition.

By Isi A

Nov 17, 2020

It was good, but they could have used more graphics. It was a lot of information by just talking.

By Viktoriya E

May 14, 2022

Lack of practice, but good theory and an ecellent peaker

By Mamdouh H

Feb 29, 2020

x It's Simple and interesting

By Harsh A

May 5, 2020

Lack of actionable pointers.

By Ramesh P

Nov 30, 2017

god enough to pursue

By Ivan Z

Jan 21, 2019

well enough

By GUNAWAN, A B (

Jun 25, 2020

good

By Charu J

Mar 15, 2016

The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

By Iris N

Jul 31, 2017

The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

By Roberta C

Apr 25, 2020

pretty flat and not specific, an average course, I expected more

By Kimberly C N

Feb 16, 2016

Okay course. Techniques and content are a bit too traditional.

By Anthony H

Dec 27, 2020

Poorly structured review quizzes and ambiguous answers.

By Hamza B

May 12, 2018

week 1 and 2 were good but 3 and 4 were useless

By Cristian m m

Jul 29, 2020

Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.

saludos

By Yerzhanova R

Feb 15, 2022

old very old

By Owolabi o o

Sep 28, 2020

I unenroll

By Rubini M

Jan 25, 2024

bad