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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,554 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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101 - 125 of 548 Reviews for Brand and Product Management

By Aruna V

May 24, 2020

Greetings,Thank-you so much for giving me opportunity to explore and develop my skills and knowledge in marketing mix implementation.

By arun s

Oct 23, 2017

Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!

By Daniel C

Mar 3, 2016

This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.

By Saurabh B

Oct 29, 2019

Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!

By 艳舞贾

Oct 12, 2019

Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!

By Valeria N

Aug 10, 2020

Excelente curso, la explicación de cada tema muy bien detallada y las tareas/cuestionarios son perfectos para aplicar lo aprendido.

By Laura C S

Apr 18, 2021

Muy buen curso, sencillo, conciso y con los puntos clave de aprendizaje bien definidos para una correcta memorización y aplicación

By Sanjay M

Sep 27, 2020

Great course for any beginner interested in learning the basic art of brand and product management! Well structured and organized!

By Angel H

Jul 14, 2019

I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.

By Francois R

Jul 10, 2016

Excellent course taught by a passionated professor. You deserve 6 stars.

I just cannot wait the 2nd course of this specialization.

By Anjali P

Feb 19, 2022

I really loved this course. I have learnt so much about brand management, brand strategies, development, etc. Thank You Coursera

By Ahmed H

Aug 13, 2016

Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.

By GURUTEJA K

Aug 15, 2017

Extremely Good in terms of learning. And the real time examples given shows the understanding level of our learnings. Fab stuff

By María F L G

May 10, 2020

Me gustó mucho. Aprendí de todo un poco, el profesor se ve que es un experto; me gustaría tomar más cursos con él.

Recomendado.

By Ana D

Nov 13, 2018

Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.

By Newman O O

Jan 2, 2018

Excellent course and presentation by the instructor. I have learned a lot on how to design brand and manage products branding.

By JEANE P G T

Aug 17, 2022

Nice lecture, clearly pronounced, so I could understand what the lecture explained about brand management overall. Thank you.

By Harish D

Apr 23, 2021

Well crafted modules with coherence and connection. Examples are great and assessments and reflective to implement learnings

By Mohit M

May 2, 2020

Eexceptional quality of teaching and adequate study material being provided. Highly Satisfied and motivated with the course.

By Ankita S

May 27, 2021

It is an amazing course. Each and every topic is thoroughly explained with examples. I'll definitely recommend this course.

By Pabitra K S

Jul 27, 2020

It was awesome learning experience. I appreciate the methods and tool used for teaching. It was quite interactive sessions.

By Tomilovskaya E

Apr 28, 2022

I enjoied the course of Brand and Product management. There was pretty match theory but also many examples from real life.

By Marta M

Sep 5, 2018

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.

By KAUSTAV K

Apr 25, 2020

It was a nice tour with prof. Baptista and thanks for giving me a proper insight regarding Brand and Product management

By Abdus S M

Oct 2, 2017

This course will be very much helpful for those who are interested to learn about Brand and Product Management.........