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Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,447 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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126 - 150 von 530 Bewertungen für Marken- und Produktmanagement


23. Okt. 2020

The best course to understand the importance of branding, The professor is really good with examples and explanation.

von Shivangi J

23. Sep. 2020

All the concepts were Very nicely explained. The assessment questions and initial assignments were nicely curated.

von Guo X

15. März 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!


6. März 2021

Brilliant set of questions in the exercises, and examples quoted in the lectures. They were all quite relatable

von Satyaveer P

27. Nov. 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

von Ахменов Т Т

2. Aug. 2020

It is a great course for everyone who wants to learn on the good examples the importance of brand and marketing


31. Mai 2020

I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

von Hassan A

26. Mai 2020

Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.


12. Dez. 2022

Great instructor, great learning materials. I really learnt a great deal about product and brand management.

von Bilge C

4. März 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

von Johnny A

13. Sep. 2019

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

von Chioma B

3. Apr. 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

von Abdullah A

25. Dez. 2017

Very good applied experience with a techniques and tools and friendly instructor.


Abdullah AlBudiry

von Aishwarya M

14. Juni 2022

A great learning experience for anyone who is interested in branding know-hows from scratch to advanced.

von Kapil Y

15. Juli 2020

On rod best couresra course. Deep understanding of what is brand, how to develop brand and brand culture

von Carlos A T C

4. Juli 2020

Gracias a este curso, he aprendido nuevas herramientas para aplicar al momento de desarrollar una marca.

von Jaimie W

17. Sep. 2018

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

von Ander M A

31. Mai 2017

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

von Aarti M

27. Apr. 2017

Got very good knowledge about branding and all lectures very informative and well delivered by professor

von Adriana R

5. Jan. 2018

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

von Kirti S

30. Apr. 2022

Got a lot to learn and everything was explained so simple that anyone can learn and get those skills.

von Nawal D

26. Aug. 2021

une formation riche et très intéressante, le cours est très bien structuré, le professeur est parfait

von Rahul K

24. Mai 2020

A good experience where knowledge is based on from scratch to know how a brand manages in the market.

von Prabhat C

17. Feb. 2017

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

von Jamie

10. Juni 2020

Overall this was a great experience and I truly learned a lot about brand and product management.