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Bewertung und Feedback des Lernenden für Marken- und Produktmanagement von IE Business School

2,447 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



14. Okt. 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7. Sep. 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 - 225 von 530 Bewertungen für Marken- und Produktmanagement

von Maru G O

6. März 2018

Quiet interesting and i will like to complete the course hopefully.

von Nicolás j

14. März 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.


26. Apr. 2020

Excellent course material on branding . A must for every marketeer

von Svitlana K

17. Okt. 2019

useful and interesting to enroll yourself into the marketing field

von valentina d c

3. Dez. 2019

it has been a good course, i suggest you to add more case history

von Mohamed Z R

12. Juni 2016

what an organized , clear and understandable videos and content ,

von Pastor J A P P

14. März 2016

Importante información y fácil de entender. Bien explicado todo.

von Kagiso K

26. Jan. 2021

The Course material and content is very good and well organized

von JAYA E

31. Okt. 2020

very informative in brand building and knowing about customers.

von Seba H K

19. Juli 2020

it's an amazing course and very useful to understand the brand

von Ahmed A E G B

8. Dez. 2019

it`s great courses with a well endowed and masterful professor


14. Mai 2020

I loved to learn a lot about how to create your own branding.

von Oluyinka O

18. Feb. 2019

Very interactive and enlightening. Would definitely recommend

von Lama K

25. Sep. 2018

So useful and supported by clear examples! Highly Recommended

von Godwin K

2. Feb. 2018

very good course for every communicator and marketing person

von Nasim A

2. März 2021

Excellent course I have ever taken for the brand management

von Ruchi C V

14. Juli 2016

Good one to begin with. Very well laid out and illustrated.

von Abhinav A P

17. Juni 2021

Really good course. Very informative and well structured.

von Adekola F

20. Okt. 2017

All I can say is that the course is amazing. I've learnt a

von Jai K

18. Jan. 2017

Great course to learn about brands and product management.

von Catalina G C

6. März 2016

Great course! I really enjoy all the videos and lectures.

von Dallas M

29. Juli 2021

Loved this course and are looking forward to taking more!

von Tamil S V K

18. Mai 2020

This course is quite informative and learnt new concepts.

von Diksha S

14. März 2017

Great Course! I got to learn a lot. Very useful content.

von Gustavo G

8. März 2016

I had learn in this course! More than my own university.