Kursteilnehmer-Bewertung und -Feedback für Brand and Product Management von IE Business School

Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!

great

Very thorough and insightful with many practical examples.

I find the course a very good summary of brand management with focusing on important concepts and definitions.

I would like if the professor elaborates more on the Lemonade business example. That would give me a better understanding of how to apply in practice the brand and product management concepts discovered throughout the course.

The depth of the topic taught is really amazing

Great course with excellent anecdotes to understand Brand Management. Very interactice and cheerful professor. Could not understand product management in depth, as the course is more about branding only. The tests are good, but the questions don't change upon a retake, nor are answers visible from last submissions- an area that can be improved.

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

Good course.

just, it does not go in depth

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

OK

better accent clean verbal this is how every course should be slow and steady

Helpful and value adding

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

excellent

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

Good course on branding that touches upon all the fundamentals

Course structure and content is very well done and logical and the path is always motivating. The only improvement point I could point out is the English in the writing... the transcripts are really not accurate and contain many mistakes, and the readings or question headlines contain mistakes as well... a proposer proof-reading exercice would be a good point :)

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

good learning,

Useful

Muy buena introducción a la especialización en Marketing Mix de una escuela de negocios tan prestigiosa como el IE Business School. Los casos prácticos son de gran ayuda didáctica y lo único en que piensas al acabarlo, es en empezar el siguiente módulo de la especialización. Muy recomendable a aquellos interesados en la materia.

Great course for Branding Insights!