Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
von Helder R V•
Feb 20, 2016
Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.
von bhavik p m•
Mar 11, 2016
A very innovative course explained in simple lucid language with the help of lemonade business. Prof. Baptista has very amazing technique of conveying the concept with practical examples. A course worth doing if you aspire to get into the world of management.
von Ricard B T•
Jul 04, 2016
Muy buen curso, con una excelente y práctica materia!
von Anastasia D•
Mar 02, 2016
Thank you for the course, I like the examples and the quantity of the information very much. The thing I miss about this course is how to do the metrics that the professor recommends to do at most of the steps of most processes.
von Suryasree R•
Aug 07, 2017
The course was quite insightful, however, I felt more case studies could have been shared. The concepts were well explained, but it was quite theoretical.
von Fabio L•
Mar 06, 2016
Great course with solid content and concepts, i definitely recommend it.
I didn't gave a 5 star review only because i felt that more examples were needed on module 4.
von Pore J•
Aug 03, 2016
Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.
Jul 28, 2018
Very Good Course to enhance your understanding regarding customer analysis to product analysis. Must for someone who is planing his career in Marketing of product and Brand.
von EKANE R H•
Apr 21, 2019
von Nana K•
May 25, 2019
Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques
von Mohab H Y•
Jul 28, 2019
Some topics would have been more compelling if more examples were brought up. But Professor Luis Rodriguez Baptista was such a charismatic figure in their MOOC, so made very module interesting and understandable. Would have preferred a feedback section in the quiz we take to provide a better understanding of our answers
von Hassan S•
May 23, 2019
Could have been more engaging
von Ivan Z•
Jan 21, 2019
von Cristina T•
May 22, 2017
This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.
von Ricardo J O•
Feb 10, 2016
Positive: Approach to the topics is solid, readings are very valuable.
Negative: Some videos in week 3 and 4 have audio issues. Course should had a template with the course objectives, learning outcomes and grading scheme. 4 out of 6 quizzes didn't allow to see which questions were right or wrong. Social media resources such as a linkedin group for the specialization would add value. But the most negative aspect was not having the slides. A lot of the topics covered were presented very fast and not having the slides to review the materials made my experience in learning very frustrating. I note that also the course Critical Perspectives on Management had the same problems with the quizzes and also did not provide slides. what was somewhat frustrating also. Also, if IE is making an effort to become more relevant in this online space, it should allocate human resources to monitor and interact in the discussion forums. In my opinion there are a lot of opportunities to improve the student experience. What I found somewhat because being this a series of courses in marketing, a lot of these issues had to been fixed/addressed before the course started...
Nonetheless my critics - which I expect to be considered as constructive critics, it is important to thank IE and Coursera for continuing providing online courses.
I wish you luck.
Ricardo J. Oliveira
Nov 30, 2017
Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.
von RAMESH P•
Nov 30, 2017
god enough to pursue
von Laura E S•
Jan 17, 2018
Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.
von Ahmed N•
Jun 07, 2016
the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).
The Content is quite good, but it needs more time in order to fully understand it.
von Vijay S•
Oct 10, 2016
The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.
von RUBEL V•
May 05, 2016
I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..
von Miguel M•
Jun 30, 2019
Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong
4.2 How to develop your brand portfolio - part 1.
von Jennifer M•
Jul 28, 2019
Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
von Kimberly C N•
Feb 16, 2016
Okay course. Techniques and content are a bit too traditional.
von Hamza B•
May 12, 2018
week 1 and 2 were good but 3 and 4 were useless