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Kursteilnehmer-Bewertung und -Feedback für Brand and Product Management von IE Business School

4.7
Sterne
1,154 Bewertungen
247 Bewertungen

Über den Kurs

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Top-Bewertungen

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

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201 - 225 von 243 Bewertungen für Brand and Product Management

von Colin M

Feb 10, 2018

This is a great course to learn some of the fundamentals of product and brand management (though the primary focus of the course seems to be on brand).

von VALENTINA V C

Dec 04, 2016

VERY THEORETHICAL. NEED TO HAVE MORE IMAGES OR MAPS OTHERWISE CAN GET BORED WITH THE GUY SPEAKING.

GOOD LENGTH OF VIDEOS

GOOD REAL LIFE EXAMPLES

von Tahreem R

Nov 22, 2016

I found this course very effective and helpful. Hope it will help others too in understanding Marketing approaches that are explained very well.

von Pore J

Aug 03, 2016

Brand and Product Management is one of the most useful marketing courses provided by Coursera, and it gives me a better sense of marketing.

von Omkar T

May 20, 2017

The course is really helpful give you exposure of how to branding your product and then how to calculate the demand of your product etc.

von Helder R V

Feb 20, 2016

Very good material with more than enough detailing on the subject. Wish it could have more practical examples and exercises.

von Robert B C

Oct 15, 2017

Course is quite good and useful....perhaps a few writing assignments s as part of the grading key? Very good lectures!

von José L L

Mar 10, 2016

Overall, great course. The contents are meaningful and useful. IE's widely recognised expertise comes through all

von Nana K

May 25, 2019

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

von Mauro

Aug 25, 2017

Good course for a general overview. Engaging tutor but it needs more visual in my opinion.

von Rene G

Jan 24, 2017

Explicaciones muy concisas y temas relevantes con buenos ejemplos de la vida real

von VINODH K

Oct 01, 2016

better accent clean verbal this is how every course should be slow and steady

von Ashwin R

Nov 26, 2017

Good course on branding that touches upon all the fundamentals

von Ryan P

May 03, 2018

Very thorough and insightful with many practical examples.

von Ricard B T

Jul 04, 2016

Muy buen curso, con una excelente y práctica materia!

von Aliexo f

Feb 23, 2016

The depth of the topic taught is really amazing

von SeyedKamalAddin R

Feb 29, 2016

Good course.

just, it does not go in depth

von Eugene T

Mar 13, 2016

Great course for Branding Insights!

von Hassan S

May 23, 2019

Could have been more engaging

von Shruthi S

Apr 15, 2018

Helpful and value adding

von mafer s

Jan 26, 2020

Me está encantando!

von EKANE R H

Apr 21, 2019

very interesting

von Nagesh S

Dec 29, 2016

good learning,

von Harshad D

Oct 13, 2016

excellent

von Monika T

Apr 18, 2016

Useful