Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Marketing Mix Implementation
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von
Spezialisierung Marketing Mix ImplementationIE Business SchoolÜber diesen Kurs
37.816 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 1 von 5 in
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Chinesisch (traditionell), Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch, Mongolisch
Kompetenzen, die Sie erwerben
- Brand Architecture
- Product Management
- Brand Management
- Brand Engagement
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 1 von 5 in
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Chinesisch (traditionell), Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch, Mongolisch
von
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to:
3 Stunden zum Abschließen
8 Videos (Gesamt 59 min), 3 Lektüren, 2 Quiz
4 Stunden zum Abschließen
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
4 Stunden zum Abschließen
8 Videos (Gesamt 52 min), 3 Lektüren, 2 Quiz
2 Stunden zum Abschließen
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to:
2 Stunden zum Abschließen
10 Videos (Gesamt 43 min), 3 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Building your brand portfolio.
At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
2 Stunden zum Abschließen
6 Videos (Gesamt 30 min), 2 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
2 Stunden zum Abschließen
7 Videos (Gesamt 42 min), 2 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Equipping and engaging employees to deliver on the brand promise.
At the end of this module, you will be able to:
2 Stunden zum Abschließen
7 Videos (Gesamt 40 min), 1 Lektüre, 1 Quiz
Bewertungen
- 5 stars75,12 %
- 4 stars20,54 %
- 3 stars3,08 %
- 2 stars0,58 %
- 1 star0,66 %
Top-Bewertungen von MARKEN- UND PRODUKTMANAGEMENT
von PM1. Juni 2020
Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.
A benchmark for Coursera offerings
von EE16. Juli 2017
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
von RM2. Mai 2020
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
von SH19. Juni 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Über den Spezialisierung Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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