Coursera opened ways for me to learn from one of the best business teacher in the world, that too sitting in my room. I learned so many things in the course. It also opened new ways for me to look at brands with a totally different perspective.

very well designed for beginners of branding, brand management and brand positioning. i liked the examples used to describe branding in real market . even internal branding was included and has been noted that has a great impact on the brand .

Cuando el objetivo central de las marcas, son las Personas, nada puede ir mal en este curso. El profesor ha tenido grandes entrevistas y también geniales experiencias personales reales y eso hacen a este curso genial! Gracias por el contenido!

I have learned a lot. I realized I was not taught all I needed to know about branding in my undergraduate study. Thank you professor for the detailed MOOC. I believe I will be well positioned to take on employment offers relating to branding.

This MOOC was of exceptional quality of the teaching, clarity of the message, and depth of the contents and examples. Professor Nader Tavassoli was the best instructor I could ask. This is probably the best course I've made online. Thank you.

A very fulfilling, wide eye-opening course that helped me decide what I want to do with my professional life! Mr. Tavassoli is an amazing and charismatic person whom made this course very friendly but challenging at the same time. Thank You!!

This has been the best use of my time during the global lockdown. As an advertsing professional, this course has radically changed my understanding of brand management and I am eager to use this new understanding to grow my clients' brands.

I really enjoyed the course and it was felt like as I was being had a lectures from Prof.Nader Tavassoli. This very mooc was not my first one but when ı compare this one with the others that took, that mooc was honestly great and enjoyable.

The Course was thorough on each topic with examples. Each Assignment gave us opportunity understand our knowledge and also other reviewing other assignments gave an aspect to think about the topic differently. Thank you for this experience.

Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.

Very insightful! I enjoyed learning about branding in this course! Great modules and videos provided by the professor, the university and Coursera. Highly recommended for those who want to understand the importance of branding in business.

Very Good Course. The teachers are very good, teaching easy to understand, convenient to learn, online learning, anywhere you can learn, thank you very much for opening a course this. I am Thai student. I wanna to say thank you very much.

I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals

I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.

I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !

I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.

Presentation was top notch. I loved the fact that concepts were grounded in relatable examples and experiences. Would recommend it to anyone interested in understanding what makes a successful organization from the branding perspective.

I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !

Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.

From my viewpoint all the concepts have explained in a very clear and understandable way also various examples are given to clarify the point. This course was the first step I took toward this field and I highly recommend it to others.

I am a Product Manager but with this course I got the perspective to think and create value and brand engagement for the product. Prof. Nader explained the course so well that I believe will remember these concepts till my last breath.

Excellent course and teacher! Thank you to Coursera and Prof. Tavassoli for providing this opportunity. I would defintely recommend it to anyone interested in marketing. The course is very enriching and it will take you one step ahead.

This is a fantastic. I recommend it to everyone who is in Marketing and other professionals because it gives a lot of general knowledge how business works. Engaging and informative lectures, supplemented with great video interviews.

If I had professors like Nader Tavassoli teaching me way back, I may have stayed in college! Outstanding course and really enjoyable. Professor Tavassoli made the Brand Management MOOC, interesting, engaging and fun. Highly recommend.

Well structured course and very knowledgeable tutor. The interviews and case studies were great! Excited to have been a part of this journey. An absolute recommendation to anyone wanting/needing to boost their Brand Management skills!