Chevron Left
Zurück zu Brand Management: Aligning Business, Brand and Behaviour

Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

4.9
Sterne
6,330 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top-Bewertungen

SS

19. Apr. 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

S

22. Okt. 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Filtern nach:

2001 - 2025 von 2,331 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Kendreana K

3. Feb. 2022

von RIN -

29. Jan. 2022

von Long V

24. Okt. 2021

von Budi S

5. Sep. 2021

von Tri W P

21. Apr. 2021

von Marta J

28. März 2021

von Claudio I C L

24. Feb. 2021

von Ruturaj S S

24. Jan. 2021

von Bintang P

30. Nov. 2020

von Agnieszka N

29. Nov. 2020

von Lerato M

28. Sep. 2020

von Samriddha G

25. Juli 2020

von Sathurshini Y

3. Juli 2020

von Nishchay R

26. Juni 2020

von Sudarshanam H

14. Mai 2020

von shivam M

24. Apr. 2020

von Hamad M S A N

22. Apr. 2020

von Irene Z

15. März 2020

von Ashish B

18. Juni 2018

von Dobromir D

27. März 2018

von Mahmoud M S Q

28. März 2022

von pujan k v

22. Feb. 2022

von Ramunė M

30. Jan. 2022

von Nour N

3. Nov. 2021

von sebastian

28. Juni 2021