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Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

6,462 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...



16. März 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!


22. Okt. 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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276 - 300 von 2,383 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Maria L

22. Feb. 2021

Fantastic course that gives not just a wide reaching view of brand management but also dives deeper into each subject. Very nice professor with pleasant presentation skills that uses well-recognized companies and visuals to demonstrate the concepts as well as superior guest speakers.

von Julie K

20. Feb. 2021

Professor was very personable with interesting anecdotes. Lively presentation. I enjoyed learning the inner workings of brand regarding customers and employees. I wasn't a big fan of the course quizes. They didn't seem to capture what I thought were the big takeaways of the modules.

von Eleni H

21. Jan. 2021

A very well-structured MOOC that presents with an interesting way a different approach to traditional branding and brand management. Several concepts are well defined and described giving a totally new way of thinking and practicing branding in an organization. I highly recommend it!

von Nishita

27. März 2020

Great classes. I really liked the professor's way of teaching. I am really thankful to him for explaining each and every point with easy examples and adding interviews with various executives of different brands. I got learn a lot about Branding. Its a broader concept than i thought.

von Dao T T L

15. Sep. 2021

Thank you so much for the teaching. I learned a lot from this course and I will apply immediately in my works. I also could improve a lot my English that I forgot a lot. A thousand of thanks to you all, especially teacher that I admire very much ! I love your teaching style :D :D <3

von Lina P

11. Jan. 2021

This is the 4th course I have done in the past year and it has being full of interesting content. I work for a retail company in Uk and it has helped me to have a clearer vision of how a business operates within. The teacher also is excellent, very engaging and clear on every class.

von Razan A

16. Jan. 2021

From this course (Brand management: aligning business, brand & behavior) I learned a new performance management method that focuses on making sure that organizations are measuring the right thing and measuring them the right way.

To get it right, the whole organization has to align.

von William G A

30. Juni 2020

I learned a lot on this Brand Management Course. Never thought that Branding is a wide and variety of information, to be in good position. Techniques, examples and explanation by the professor. It inspires me, using the knowledge in my current situation and applying for new jobs.

von Giulia D F

30. Apr. 2020

Very good themes, super professional video and slides. Last but not least, Prof Tavassoli is very motivated and involving. He really wants to trasmit something to the people who decided to join the course. He will guide you in discovering the adventurous theme of Brand Management.

von Pavlos G

14. Apr. 2020

It was one of the best course i had with coursera. Professor Nader Tavassoli was very inspiring and i would love to see him teach other courses as well. Even if he talks in videos, he creates that intimacy and that makes watching it more interesting and intruguing. Congratulations

von Ahnaf T

3. Jan. 2022

A very informative course. Learned a lot about branding from this MOOC. Before taking the course I used to have a narrow way of thinking about branding, now I understand the depth of it and how broad it actually is. Thanks to Mr. Nader Tavassoli for sharing his knowledge with us.

von Edoardo T

26. Apr. 2021

Professor Tavassoli is, single handedly, one of the best teacher I ever had the pleasure to listen to.

Wonderful, basic, course, for who wants to start a journey in the brand management word. A must, here on Coursera.

You will never look at a coat-hanger in the same way as before!

von Victoria I F D

1. Sep. 2022

I really enjoyed the course, the professor was always very clear and he seams to have a very nice personality. You can tell he enjoys givings classes as his explanations through the course were very clear and uses many examples to complement the material given. I reccomend it !

von Hemanth Y

25. Mai 2020

First and foremost tons of thanks to

Professor Nader Tavassoli of London School

Business who presented insights of Brand Management supplemented with video interviews with CEO's as well as case studies to gain deeper into the subject. Great Job.... Thanks you so much Sir.

von Nayantara J

22. März 2021

This course is an ideal route to get started, understand and convert ones curiosity into deep rooted interest towards brand management. I would highly recommend taking this MOOC to be able to achieve clear brand understanding and application towards company and customer base.

von Astha A

17. Apr. 2020

I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!

von yeganeh a m

15. Mai 2021

Fantastic course. You will find it easy to learn as great illustrations, and valuable interviews are combined in each module. Bringing the new developments about branding to the MOOC made it even more impactful. Thanks to professor Nader Tavassoli for such wonderful compile.


29. Juli 2020

I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.

von Roberto G

20. Jan. 2020

Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.

von Anastasiia I

5. Okt. 2019

Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!

von Joy S G

19. Nov. 2021

The professor is very thorough in discussing each topic. The interviews helped a lot too, making the students appreciate how the theories presented are being applied in the real world. 16 years in the industry, and there are still so much to learn about Brand Management.

von Gönül G (

23. Juni 2021

Very interesting topic with very clear, thought through and structural content. Even for someone with technical background, it was very logical and a very up to date topic. I appreciate the effort that has been made by making the videos and inviting experts the interviews.

von Gaurav T

14. März 2021

This is an excellent -MOOC offered by LBS by professor Nader. Important branding concepts are explained in a simple manner with relevant examples. I highly recommend every branding enthusiasts to take up this course. It is also one of the cheapest courses available online.

von Maciej P

28. Okt. 2020

A fantastic course! I've had numerous courses on the subject in different university and professional settings and yet this one gathered some loose ends in a very nice and informative way! If the rest of London Business School represents the same value, then count me in ;)

von Olive E

10. Juli 2022

I never knew how to start thinking stragetically to grow my small business. This course has helped me to understand what truly matters and how to be intentional about my brand. Through the recommended courses I am now able to map out my journey of efficiency for my brand.