19. Apr. 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
16. März 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
von Anna T•
5. Okt. 2019
Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!
von Joy S G•
19. Nov. 2021
The professor is very thorough in discussing each topic. The interviews helped a lot too, making the students appreciate how the theories presented are being applied in the real world. 16 years in the industry, and there are still so much to learn about Brand Management.
von Gönül G (•
23. Juni 2021
Very interesting topic with very clear, thought through and structural content. Even for someone with technical background, it was very logical and a very up to date topic. I appreciate the effort that has been made by making the videos and inviting experts the interviews.
von Gaurav T•
14. März 2021
This is an excellent -MOOC offered by LBS by professor Nader. Important branding concepts are explained in a simple manner with relevant examples. I highly recommend every branding enthusiasts to take up this course. It is also one of the cheapest courses available online.
von Maciej P•
28. Okt. 2020
A fantastic course! I've had numerous courses on the subject in different university and professional settings and yet this one gathered some loose ends in a very nice and informative way! If the rest of London Business School represents the same value, then count me in ;)
von Olive E•
10. Juli 2022
I never knew how to start thinking stragetically to grow my small business. This course has helped me to understand what truly matters and how to be intentional about my brand. Through the recommended courses I am now able to map out my journey of efficiency for my brand.
von Benoit B•
30. Mai 2021
One the best quality course I followed online. Very inspirational teacher and examples. Clear structuration of thought. A must course to understand what the brand is, how to build, leverage but as well to protect it. Thank you M Nader TAVASSOLI and London Business School.
von Wes M•
2. März 2021
I'm very glad to have experienced the Brand Management: Aligning Business, Brand and Behaviour course by London Business School, University of LondonIt was both challenging, illuminating and perfectly 'on-brand' for LBS.Thank you and warm regards Professor Nader Tavassoli
von Borja G d D•
17. Aug. 2021
Thanks, instructor Nader Tavassoli! This Mooc is extremely useful for beginners in marketing and explain a lot of different things about a new approach to Brand management. The videos are very instructive and clear with multiple examples related to the topic of each one.
von Lee A•
31. Okt. 2021
This was an outstanding course. I would recommend it to any entrepreneur or anyone interested in marketing and branding. The professor was great and he had excellent guests. Very practical applications and exercises which were relevant made the course particularly good.
von Monisha s•
26. Jan. 2021
The course was well structured and well paced. The interviews with relevant people from the industry helped to add practical insights to the course material. Prof Nader has a very calm voice without becoming monotonous and hence it is easy to finish the modules easily.
16. Apr. 2020
Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies
von Lorrin P•
16. Juni 2020
This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.
von Saniya C•
19. Juni 2021
I thoroughly enjoye this course, wish there was more of it! Prof. Nader Tavassoli has done a great job at designing and delivering the course and the modules. I have learnt some every interesting and eye opening concepts and I will apply them in my professional life.
von Vlada S•
24. Nov. 2020
This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.
von Alla B S•
2. Mai 2021
I thoroughly enjoyed learning Brand Management from the MOOCs of Prof. Nadar Tavassolli. Thanks to the University of London & London Business School for offering this course through CoursEra.
Thanks to Coursera for making this course and knowledge available as a MOOC.
von Safinaz A A•
26. Feb. 2022
Professor Nader ,reallly has his amazing way of teaching. I truly enjoyed the science and the opportunity to get introduced to this fascinating course. Bringing the brand to life is a magic tenet I'll make sure to use forever. Thanks Coursera for the opportunity.
von Mikhail V•
20. Dez. 2021
An excellent course that allowed me to take a fresh look at the interactions between business, brand and behavior in my company. Many thanks to Professor Nader Tavassoli for the new opportunities in understanding brand development and its interaction with consumers.
von Dheeraj K•
30. Sep. 2020
Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)
von Michael E W•
14. März 2022
Excellent course! Prof. Tavassoli presents the material in a very concise manner and delves into the heart of branding, brand management, the customer journey and employer strategies. The numerous interviews are a great way to get another perspective on the lesson.
von Arif U H•
25. März 2020
I'm student of Entrepreneurship but this course was eye opening for me. It was very insightful and it sensitized me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.
von Fernando V•
29. Sep. 2020
After 5 weeks, just have to say a big thank you for professor Nader Tavassoli, University of London and Coursera for this great opportunity. Valuable and rich content, interviews, business cases. Happy to finish this challenge and looking forward for the next one!
von Octavio A•
31. Aug. 2020
This is definitely a good decision for those wanting to expand their limits and overcome few old'style ideas in regards Brand marketing. A refreshment for the knowledge to acquire during these disruption times where everything is interconnected at a global basis.
von GLORIA M M C•
5. Aug. 2020
The course is excellent. The concepts are explained really good with clearly examples. Also, I think the many interviews with employee from different business helps a lot to understand how the theory fit in the real world and how they have to adapt in each sector.
von Suee C•
6. März 2020
I always wanted to take a brand management course while I've working for brand space. This course taught me clear perspective with refined words and explained the process how to build brand image. Thank you prof. Tavassoli. I enjoyed a lot throughout this course.