22. Okt. 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
19. Apr. 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
von Jugjot S W•
26. Mai 2020
In a short MOOC, this course is perfectly curated to make one understand the various stages of Brand building & the nuances that make the same happen! Thank you Prof Nader for putting this amazing course together! Recommend for any brand building enthusiast ...
von Madalene G•
16. Juli 2020
Professor Nader Tavassoli does a wonderful job of explaining important Marketing and Branding practices while also keeping the course very engaging. I highly recommend this to anyone who is interested in the business field-you will learn valuable information!
von Veronica F•
6. Juli 2020
It was a great course, I learned a lot, and for me is very helpful that every concept had a real-life example, I will develop everything I learned in the company I work with, I obtained great ideas from this course! And now I'm a fan of London Business School!
von Maria P•
20. Jan. 2023
Amazing course! A lot of new information, great presentation of the material. The professor makes fall in love with the topic of the course with his energy and inspiration. The course is amazingly structured, with a sense of humor and lots of examples. Bravo!
von luz b•
25. Jan. 2022
Really this course enlightens me of so many things in Branding! Your course and the Professors, plus the resource speakers are really a Brand in their own right! How I wish I could also be an exchange Professor to teach in this university. Kudos and Cheers!
von Alan L•
31. Aug. 2021
The Course is fast and right in the first video we have a big impact on what we will learn and improve. The Course is the chance to improve knowledge and makes the course a differential in the way we see a brand and helps us discover the right path to follow.
von jordi m•
1. Mai 2021
really good course, explain subjets that ther courses dont cover, in a simple way so everybody can understand with previous knowledge or not. very very recommended for everyone that want to know more about branding and how affect the organization as a whole.
von Gabriel G•
23. Juni 2020
I've been working in the marketing field for 8 years and this course completely shifted the way I looked at branding, and how I do things at the office. While the course does not offer much guidance on techniques, the mind-shift was worth it. Thanks to Nader!
von Sanjay P•
16. Mai 2020
This course takes you through the dept of the brand management right from business till behavior with many different frameworks
This course is holistic in its approach and interviews with CEO of few companies adds practical values to the theoretical concepts
von Lara P•
5. Juli 2020
I thoroughly enjoyed the lecturer's openness and expanse knowledge of the marketing field. Would love to be in a lecture hall and to engage even more. It was very insightful and very interesting. Definitely can see myself leaning towards a marketing career
29. Juni 2020
The MOOC on Brand Management was very insightful. Our instructor Nader Tavassoli provided multiple practical, relatable examples to take us through the concepts. The interviews with various industry experts was engaging. Thanks, for a wonderful experience.
von Ilias A•
11. Apr. 2021
Intresting,Engaging,you can finish it without much effort if you want but it fullfils its full potential if you think about the concepts and analyse them with your own examples.
Mr Nader Tavasolli was great at passing knowledge to his students.
von nadia r•
31. Aug. 2020
It's really helpful. I'm not learning about brand and business related in my college, this is really helpful for me to learning something new. Because I want to make a brand someday, and this course help me to understand about the business and brand more.
von Abigail A•
4. Juni 2020
This course really helps me to understand the importance of brand management, how to build a brand, and maintaining the brand. The teacher also gives the materials in easy way, easy to understand, and giving a real life example of a brand in every module.
von Manuela G•
23. Juli 2020
I learned a lot doing this course. The material was well explain and the additional readings was a fantastic way of supporting the content of the course. The instructor explained everything in a concise manner.
I would definitely enroll in another course.
von Doris M C•
3. Juli 2020
I am truly grateful for this great opportunity -- I learned so much and the course even encourages me to take my learning and growth another step further. Thanks a million to Prof. Nader for taking the time to share his wealth of knowledge to the world.
von Maggie L•
16. Mai 2020
Great refresher for professionals working in marketing. Great video case studies, I thoroughly enjoyed this course. Prof. Nadal is very engaging and I enjoyed his interpretation and examples he used throughout the different modules. Truly recommend this.
von Yong S S•
24. März 2019
Really changed my mindset of Brand management itself.
And really made me think about but Brands truly mean and what my role is actually.
Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do
von Elton H•
11. Okt. 2021
Thank you to Coursera and Prof. Nader Tavassoli for such a great experience, this course was such a revelation to me and renewed vision on how to look at Brands. The excellent way in which the MOOCS were formatted/explained made the course so enjoyable.
von Lisa P•
21. Mai 2020
I really enjoyed this course, Super Informative and the professors explanations did not leave room for misunderstandings! I've honed my skills and will be looking out for more courses aligned with my goals!
All the best to everyone and thank you so much!
von Tatia N•
17. Jan. 2022
Wonderful course. It definenetly exceeded all expectations I had and all the interviews and the effort that the lecturer has put into it really shows. I gained lots of insights about the Brand management that I hadn't even thought of before. thank you!
von Lilly K•
2. Sep. 2021
I loved it! I am a chemist (R&D) with poor marketing background and I just thought it would be a good idea to gain some knowledge on branding, since I am considered a business development. I not only gained much more than I expected, I was enlightened!
von Cathy S•
19. März 2021
This course has given me an insight into what Brand Management is. Prof Nader Tavassoli delivered the modules in a very interesting way with lots of examples and interviews. I definitely would recommend this course to anyone interested in this subject.
von Mia G W•
31. Jan. 2021
What an incredible course. This really helped me learn what goes into a brand, how to build and create a brand experience, and how to measure brand metrics. Thank you to the University of London and Professor Tavassoli for putting this course together!
von Naresh K S•
24. Jan. 2021
I took up this course as I was assigned to a branding project for the company I am associated with. The way all the concepts are explained is really practical. After this course I am taking some actionable inputs to implement. It is highly recommended.