16. März 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
19. Apr. 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
von melike g•
25. Juli 2021
I really enjoyed the course and it was felt like as I was being had a lectures from Prof.Nader Tavassoli. This very mooc was not my first one but when ı compare this one with the others that took, that mooc was honestly great and enjoyable.
von Ms. P D•
6. Okt. 2020
The Course was thorough on each topic with examples. Each Assignment gave us opportunity understand our knowledge and also other reviewing other assignments gave an aspect to think about the topic differently. Thank you for this experience.
von Kamila N•
5. Mai 2020
Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.
von Pimlalitphat R•
18. Dez. 2020
Very Good Course. The teachers are very good, teaching easy to understand, convenient to learn, online learning, anywhere you can learn, thank you very much for opening a course this. I am Thai student. I wanna to say thank you very much.
von Gloria A•
23. Sep. 2020
I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals
von Munira S•
29. Juni 2020
I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.
von Soulin D•
26. Apr. 2020
I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !
von Vignesh R M•
1. Jan. 2020
I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.
von John O•
31. Juli 2020
Presentation was top notch. I loved the fact that concepts were grounded in relatable examples and experiences. Would recommend it to anyone interested in understanding what makes a successful organization from the branding perspective.
von Bettyboop S•
23. März 2020
I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !
von Panagiotis K•
27. Juli 2019
Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.
von Paria D•
24. Juli 2022
From my viewpoint all the concepts have explained in a very clear and understandable way also various examples are given to clarify the point. This course was the first step I took toward this field and I highly recommend it to others.
von amaresh s•
27. Mai 2022
I am a Product Manager but with this course I got the perspective to think and create value and brand engagement for the product. Prof. Nader explained the course so well that I believe will remember these concepts till my last breath.
von Tanya K•
26. Okt. 2020
Excellent course and teacher! Thank you to Coursera and Prof. Tavassoli for providing this opportunity. I would defintely recommend it to anyone interested in marketing. The course is very enriching and it will take you one step ahead.
von Carolyn D L•
7. Okt. 2021
If I had professors like Nader Tavassoli teaching me way back, I may have stayed in college! Outstanding course and really enjoyable. Professor Tavassoli made the Brand Management MOOC, interesting, engaging and fun. Highly recommend.
von Lewis N•
12. Okt. 2020
Well structured course and very knowledgeable tutor. The interviews and case studies were great! Excited to have been a part of this journey. An absolute recommendation to anyone wanting/needing to boost their Brand Management skills!
von Cecilia S•
16. Jan. 2021
The course and the teacher wer very complete and clear with lots of real-life examples. I appreciated the interviews too. I think it would be useful to have a summary of the whole course to which you could resort to in case of doubt.
von Carina R•
13. Juli 2020
Coursera is practically a helpful, insightful and informative Platform for those business students, businessmen and entrepreneurs. The professor, Nader Tavassoli is great! has a lot to share and thank you for the insights. Godspeed!
von OSCAR D R F•
12. Sep. 2021
Professor Nader Tavassoli is beyond great! his way of teaching surpasses the incredible! I was delighted with this course and without a doubt, it sowed in me the desire to continue venturing into the business world. Thanks a lot!!!!
von Cherie J•
5. Jan. 2021
Grear course, which looks at brand management from a different direction with the emphasis on why experiences vs. focusing too much on the product promotion is so important to brand identity. Managing our brand will be easier now!
von Susana A•
1. Juli 2020
Excellent course! Well designed, well structured, wonderful teacher, challenging quizzes and a MUST for those who want to learn more about Brand Management! Thank you Professor Nader Tavassoli for being a magnificent professional!
von Vikas A•
31. Mai 2020
This is the best course on brand management. Thanks a lot to Mr. Nader Tavassoli who left no stone unturned to broadly explain the concepts involve in brand management using various examplpes, case studies and corporate interviews.
von Antonio U P•
23. Nov. 2021
In my opinion, the course is very theoretical and does not emphasize the most important concepts. Nevertheless, the new scope about marketing is worth and makes interesting the diverse chapters about brand, business and behaviour.
von Thiago A•
28. Sep. 2020
Brilliant course! Professor Nader Tavassoli brings us great brand management insights through a contemporary view of brand management. There are great content of videos, and interviews with the most relevant names of the industry.
von Silondile J•
18. Sep. 2020
This is an incredible course! I'm motivated to take these learnings into the next phase of my career. Nader Tavassoli is a top tier lecturer and because of this course - I now have a desire to study at the London Bussiness School!