Chevron Left
Zurück zu Brand Management: Aligning Business, Brand and Behaviour

Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

4.9
Sterne
5,957 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top-Bewertungen

SS

19. Apr. 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

AS

16. März 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

Filtern nach:

1776 - 1800 von 2,266 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Lucas B

10. Nov. 2020

von Urika R

11. Okt. 2020

von Rishav M

21. Juli 2020

von Anushree g

26. Juni 2020

von Prabhat G

7. Juni 2020

von Polina L

10. Juni 2022

von Ejaz S

6. März 2022

von Kshitij S

4. März 2022

von GIAN M O

18. Juli 2021

von Muhammad A I

8. Juli 2021

von Busra G A

20. Feb. 2021

von David P

29. Nov. 2020

von MD F S

2. Sep. 2020

von Swarnalakshmi

24. Aug. 2020

von Dive A B

4. Aug. 2020

von Jaime A M B

28. Okt. 2019

von Juan F V

27. Sep. 2018

von Ko Y S

18. Aug. 2022

von NURLAILA I P

16. Aug. 2022

von Khyati M

29. Juni 2021

von Paula B C d S

28. Mai 2021

von ELIAS P N

11. Feb. 2021

von Narumol K

11. Dez. 2020

von Olesea C

16. Juni 2020

von mariela p

10. Juni 2020