Chevron Left
Zurück zu Brand Management: Aligning Business, Brand and Behaviour

Bewertung und Feedback des Lernenden für Brand Management: Aligning Business, Brand and Behaviour von University of London

4.9
Sterne
6,452 Bewertungen

Über den Kurs

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top-Bewertungen

S

22. Okt. 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

SS

19. Apr. 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

Filtern nach:

2101 - 2125 von 2,381 Bewertungen für Brand Management: Aligning Business, Brand and Behaviour

von Miguel Á C

•

29. Juni 2020

Excelente

von Sudhanshu R K

•

9. Juni 2020

full Hard

von Kunal s

•

6. Juni 2020

Nice apps

von 刘畅

•

18. Dez. 2019

excellent

von BALAKUMAR

•

6. Mai 2019

Good one!

von Andressa F S

•

14. Juli 2022

Perfect!

von JACQUELINE H

•

8. Juni 2022

Love it!

von Dhruv S

•

27. Apr. 2022

too good

von Maria V R

•

20. Sep. 2021

I loved!

von sheila a

•

18. Juli 2021

thankyou

von Cesar m

•

16. Feb. 2021

Engaging

von Leandro A

•

6. Jan. 2021

AMAZING!

von Joel D B C

•

4. Juli 2020

5 stars

von Jacob C

•

20. Mai 2020

THANKKSS

von Zayneb Y

•

9. März 2020

Amazing!

von Ahana J

•

8. Aug. 2022

Amazing

von Aabid A S

•

20. Juli 2022

Amazing

von Amzad H

•

9. Mai 2022

so good

von ahmed s

•

24. Nov. 2021

awesome

von Hitesh S

•

30. Aug. 2021

Awesome

von Dr. S N B

•

7. Juli 2021

Awesome

von BHAWNA R

•

21. Juni 2021

amazing

von Fit B S

•

7. Juni 2021

Awesome

von ADINDA K

•

9. Nov. 2020

amazing

Coursera Footer

Starten oder fördern Sie Ihre Karriere

Beliebte Kurse und Zertifizierungen

Beliebte Sammlungen und Artikel

Abschluss oder Zertifikat online erwerben

Coursera

Community

Mehr

Überall lernen
Placeholder
Placeholder
Placeholder