Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Branding: The Creative Journey
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Spezialisierung Branding: The Creative JourneyIE Business SchoolÜber diesen Kurs
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Lehrplan - Was Sie in diesem Kurs lernen werden
Converging on a Common Definition for CX
Customer Journeys as the Lens for Brand Experience
Aligning Brand and Customer Experience across all touch points
CX relationship with Employee Experience, Outsourcing and Ethics
Bewertungen
- 5 stars72,37 %
- 4 stars22 %
- 3 stars2,93 %
- 2 stars1,71 %
- 1 star0,97 %
Top-Bewertungen von BRANDING AND CUSTOMER EXPERIENCE
Very enlightening and informative. Keep the good work up.
Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.
it was very insightful and educational..
Great Job!
Fantastic course, gives you unique information and new vision
Über den Spezialisierung Branding: The Creative Journey
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