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Bewertung und Feedback des Lernenden für Branding and Customer Experience von IE Business School

346 Bewertungen
87 Bewertungen

Über den Kurs

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....



16. Feb. 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.


24. Mai 2020

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

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26 - 50 von 88 Bewertungen für Branding and Customer Experience

von Joaquín E P

16. Juli 2019

Really interesting. I learned some concepts I didn't know I knew and some unknown for me.

von Amira S M

22. Apr. 2020

Very Resourceful and educational

Totally recommended for Business Dev. and Customer x

von Firuza

6. Okt. 2020

Very good, got many knowledge, however would appreciate more quizes and tasks.

von Mahesh S

30. Juli 2020

Excellent Learning opportunity and also platform. Nice Journey. Thanks.

von Shaurya s

19. Apr. 2020

Amazing experience and thank-you for valuable insight into the course.

von Valdemiro G

16. Okt. 2020

Amazing insight into the customer journey and product design.

von Aniket P

16. Juni 2020

Fantastic course, gives you unique information and new vision

von Arkademi

20. Dez. 2021

the course and the mentor gave very well study material

von Veronica C R

20. Jan. 2019

Excellent content and presented in a very engaging way.

von Carmen R

12. Nov. 2021

Interesting and useful information. Great teachers

von Olla E

27. Aug. 2020

it was very insightful and educational..

Great Job!

von Ritesh A

2. Sep. 2020

Very good Course for under standing Customer

von Patricia P

29. März 2022

Me encantó, pude aprende mucho con el curso

von Sebastian M

22. Sep. 2020

Excelente profesor y profundidad del curso!

von Suryadeep M

3. Aug. 2021

Thoroughly explained and relevant content

von Juan P M M

28. Sep. 2020

Gracias, un curso y docente EXCELENTES.

von Noman H S

27. Apr. 2020

very informative and beneficial course

von Alan R L

6. Apr. 2020

Conteúdo e metologia de alto nível!

von Taiwo T

18. Mai 2021

I totally loved the experience!

von Emmanuel D C

15. Mai 2020

Thanks this was really helpful!

von milenaguila 6

9. Feb. 2022

Es un curso de gran provecho

von Teacher K

16. Dez. 2021

Highly recommended course!

von Vijay S

13. Aug. 2020

Very nicely explained &

von Lilian M E

18. Mai 2022

​i love the course

von Julio V M A

31. Jan. 2022

v​ery good thanks