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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
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Stufe „Mittel“
Ca. 19 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Spanisch

Kompetenzen, die Sie erwerben

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

Karriereergebnisse der Lernenden

30%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

26%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Mittel“
Ca. 19 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Spanisch

Dozent

von

Brightline Initiative-Logo

Brightline Initiative

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up97%(4,540 Bewertungen)Info
Woche
1

Woche 1

3 Stunden zum Abschließen

Module 1: The Gap between Strategy Design and Strategy Delivery

3 Stunden zum Abschließen
12 Videos (Gesamt 66 min), 8 Lektüren, 2 Quiz
12 Videos
Welcome to Module 1!3m
Why Organizations Fail to Meet their Strategic Objectives4m
Blackberry: A Case-Study in Disruption2m
Factors Contributing to the Gap4m
Are You Asking the Right Questions? By TED and Brightline1m
Characterizing the Gap2m
Netflix and Blockbuster: A Case-Study in Disruption4m
Singapore: Transforming Itself into a Global Economic Hub4m
Jeroen Tas, Royal Philips10m
Sunil Prashara, Project Management Institute12m
Haiyan Wang, China India Institute11m
8 Lektüren
Meet the Course Facilitator1m
Take This Survey!5m
General Information10m
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1m
Your Strategy Has to Be Flexible — But So Does Your Execution10m
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10m
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10m
Module 1 Wrap Up1m
2 praktische Übungen
Test Your Understanding 1 - Part 15m
Test Your Understanding 1 - Part 28m
Woche
2

Woche 2

3 Stunden zum Abschließen

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

3 Stunden zum Abschließen
15 Videos (Gesamt 64 min), 7 Lektüren, 1 Quiz
15 Videos
NASA: Guiding Principle 1 in Action4m
Guiding Principle #1 by TED and Brightline1m
Understanding Brightline's Guiding Principle 22m
Saudi Telecom Company: Guiding Principle 2 in Action3m
Guiding Principle #2 by TED and Brightline1m
Understanding Brightline's Guiding Principle 33m
American Red Cross: Guiding Principle 3 in Action2m
Guiding Principle #3 by TED and Brightline1m
Understanding Brightline's Guiding Principle 42m
Amazon: Guiding Principle 4 in Action3m
Guiding Principle #4 by TED and Brightline1m
Roger Martin, Rotman School of Management12m
Dina Matta, ING Bank11m
Executives at Saudi Telecom Company (STC)9m
7 Lektüren
Welcome to Module 2!2m
Why Brightline's 10 Guiding Principles are Important3m
Meet Roger Martin, Dina Matta and Saudi Telecom Company1m
Executives Fail to Execute Strategy Because They’re Too Internally Focused10m
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10m
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10m
Module 2 Wrap Up2m
1 praktische Übung
Test Your Understanding 215m
Woche
3

Woche 3

2 Stunden zum Abschließen

Module 3: Brightline Guiding Principles 5, 6 and 7

2 Stunden zum Abschließen
12 Videos (Gesamt 58 min), 6 Lektüren, 1 Quiz
12 Videos
ING Bank: Guiding Principle 5 Action4m
Guiding Principle #5 by TED and Brightline1m
Understanding Brightline's Guiding Principle 62m
NHS Connecting for Health: Guiding Principle 6 in Action3m
Guiding Principle #6 by TED and Brightline1m
Understanding Brightline's Guiding Principle 73m
Spotify: Guiding Principle 7 in Action3m
Guiding Principle #7 by TED and Brightline1m
Rita McGrath, Columbia Business School8m
Martin Reeves, BCG Henderson Institute14m
Vijay Govindarajan, Dartmouth College8m
6 Lektüren
Welcome to Module 3!2m
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1m
3 Changes Retailers Need to Make to Survive10m
OPTIONAL READING: The Stretch Goal Paradox10m
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10m
Module 3 Wrap Up1m
1 praktische Übung
Test Your Understanding 315m
Woche
4

Woche 4

2 Stunden zum Abschließen

Module 4: Brightline Guiding Principles 8, 9 and 10

2 Stunden zum Abschließen
11 Videos (Gesamt 44 min), 6 Lektüren, 1 Quiz
11 Videos
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4m
Guiding Principle #8 by TED and Brightline1m
Understanding Brightline's Guiding Principle 93m
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4m
Guiding Principle #9 by TED and Brightline1m
Understanding Brightline's Guiding Principle 102m
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3m
Guiding Principle #10 by TED and Brightline1m
Tendayi Viki, Strategyzer8m
Perry Keenan, Boston Consulting Group (BCG)9m
6 Lektüren
Welcome to Module 4!2m
Meet Tendayi Viki and Perry Keenan1m
Your Strategy Should Be a Hypothesis You Constantly Adjust10m
OPTIONAL READING: Strategic Agility, the Netflix Way10m
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10m
Module 4 Wrap Up2m
1 praktische Übung
Test Your Understanding 415m

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Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • Wenn Sie ein Zertifikat erwerben, erhalten Sie Zugriff auf alle Kursmaterialien, einschließlich bewerteter Aufgaben. Nach Abschluss des Kurses wird Ihr elektronisches Zertifikat zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.

  • Sie haben bis zu zwei Wochen nach Ihrem Zahlungsdatum beziehungsweise bis zu zwei Wochen nach Beginn der ersten Kurseinheit (bei Kursen, die gerade gestartet sind) Anspruch auf eine volle Rückerstattung, je nachdem, was später eintritt. Nach dem Erwerb eines Kurszertifikats besteht kein Anrecht mehr auf Rückerstattung, auch dann nicht, wenn Sie den Kurs innerhalb des Zeitraums von zwei Wochen abgeschlossen haben. Lesen Sie unsere vollständige Rückerstattungsrichtlinie.

  • Ja, Coursera bietet Kursteilnehmern, die die Gebühr nicht bezahlen können, finanzielle Hilfe an. Sie beantragen diese Hilfe, indem Sie auf den entsprechenden Link links unter der Schaltfläche "Anmelden" klicken. Sie werden dazu aufgefordert, ein Antragsformular auszufüllen, und Sie werden benachrichtigt, wenn Ihr Antrag bewilligt wird. Mehr erfahren.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

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