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Bewertung und Feedback des Lernenden für Business Model Innovation von HEC Paris

454 Bewertungen

Über den Kurs

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....



10. Juni 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards


11. Nov. 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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126 - 141 von 141 Bewertungen für Business Model Innovation

von Arshad A

6. Jan. 2022

This Course is all about Research and Develop New Models. It's Helped me to boost my Knowledge.

von Koen H

27. Jan. 2019

I enjoyed the structural approach to business model innovation. Very usefull!

von Richard G

28. Jan. 2022

Good course with the use of many examples to help explain the theory.

von Anna L

11. Juli 2022

very well made, great explanations and examples. valuable excercises

von Sergi R

19. Apr. 2020

very interesting model and teachers were great

von Niel K

19. Mai 2020

Very practical and stimulating!

von Humbert

22. Dez. 2016

Great course, very inspir

von Keith B

14. Mai 2020

Very interesting course.

von Lois M

28. Juni 2020

Sharply constructed!

von Sajith R C

1. Aug. 2020

is fine can improve

von Sudheer K

23. Okt. 2020

Excellent Course

von jayne j

25. Sep. 2020

pretty good.

von Adam N

7. Juni 2020

Good course!

von T.E M

21. Mai 2020


von Martin M

14. März 2022

This is a very interesting course. A bit outdated. I assume 5-7 years old in 2022. For me from Germany it was very interesting because the examples were not from Germany and not from the USA. Unfortunately the slides are not available as PDF for download. I also bought the book as Kindle version for 7 EUR. Attention: The content of teh book is not synchronized with the course. As a single course for 68 EUR the course is too expensive for me. If you buy it as a subscription, you get it cheaper. Very important are the exercises. I did them for myself, but as a listener I could not submit them.

von Luisa W

12. März 2020

The Quizes are way too difficult and you don't get feedback on which answers of the quiz were wrong. I can't revommend this course and will stop doing it.