In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Social Media-Marketing
von
Spezialisierung Social Media-MarketingNorthwestern UniversityÜber diesen Kurs
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business ausKompetenzen, die Sie erwerben
- Social Marketing
- Social Media Marketing
- Social Media
- A/B Testing
Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?
Probieren Sie Coursera for Business aus
Lehrplan - Was Sie in diesem Kurs lernen werden
Legal Considerations
Metrics
Performance
Management
Bewertungen
- 5 stars79,17 %
- 4 stars16,17 %
- 3 stars3,36 %
- 2 stars0,64 %
- 1 star0,64 %
Top-Bewertungen von THE BUSINESS OF SOCIAL
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.
This opened my eyes to the realities of social marketing budgeting and running a successful program.
Über den Spezialisierung Social Media-Marketing
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.
