I really enjoyed this module as it capped off the media marketing plan with the necessary means and rationale to present your plan to your company. This MMOC also gave me the opportunity to present my opinion of the Social Media Marketing Specialization as a whole and how it could be improved. I was very pleased with this course, so I had little advice, but giving me this opportunity demonstrates the importance of my input and their need to put out quality training.

An excellent course for those new or seasoned to marketing. We live in a digital world and if you own your own business, work for a large company or are a freelancer (like me) you can grow your business and benefit from this class. Seriously do yourself a favor and take this class!!

A great start to this specialization, and excellently done. I've found out things in this course that made lightbulbs go off above my head - and after having finished all 5 courses, I've signed up again to review, and to get the paid version of the course!

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

El curso es realmente bueno y sencillo de comprender para alguien que no tiene mucho conocimiento de marketing. Es súper recomendado para cualquier persona que desee crecer en este ámbito.

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

After taking this course, I felt like I learned from the rest. I didn't realize how much I absorbed until this one. I've very much enjoyed this program.

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.

Great course. The Week 3 Quiz/Assessment didn't really make sense because Klout doesnt exist anymore. Other than that, I enjoyed it.

Super course

Thank you Professor and Northwestern University and Coursera for some wonderful material

Great course! The course material is focused on the current Social media techniques. Recommended!

This course was excellent, so interesting. The material was well structured and had continuity.

Excellent course, very brief but does point out some of the important aspects of SM Marketing.

Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.

Very useful as a wrap-up in combination with business insights including financial aspects.

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

you can really learn a lot of social media and digital marketing with all this courses

The best for anyone who wants to truly understand what social media really is.

Fantastic! Content very well prepared and shown in a clear and didactic way.

Day by day my knowledge growing with this amazing science, thanks a lot.

un cours tres important. et je trouve que c'est trop court.

A very good course and with updated content

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS