Chevron Left
Zurück zu The Business of Social

Bewertung und Feedback des Lernenden für The Business of Social von Northwestern University

763 Bewertungen
106 Bewertungen

Über den Kurs

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...



17. Okt. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1. Mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Filtern nach:

51 - 75 von 104 Bewertungen für The Business of Social


16. Nov. 2016

Perfect and best course.

von Ali A

31. März 2021

best course i ever done

von Ieva B

31. Dez. 2020

Great course!!!! Thanks

von leyla m

10. März 2020

Such a Powerful Piece

von Hareem Z

16. März 2021

Perfect Course!!👍👍

von LE M D

7. März 2021

Good. Thanks Teacher

von Michelle E

9. Okt. 2019

Thoroughly enjoyed.

von Yauri

29. Jan. 2016

Phenomenal Course!

von Kenan M

18. Jan. 2021

Excellent course!

von Ivy L L

1. Aug. 2021

Very informative

von Nelly M C S

16. Juli 2021


von Hatim M S

27. Nov. 2016

Excellent Course

von UMER F (

17. Juni 2019

Excellent One

von KingFanfan F

1. Juni 2018

Just perfect.

von Víctor R O L

3. Juli 2017

Great course!

von Sandra D

28. Feb. 2017

Great course!

von Vay R

8. Dez. 2016

Awesome sauce

von fari s

7. Sep. 2020

great topic

von Baqir

5. März 2021

well done

von Mahmoud R

8. Apr. 2019

very cool

von Sebastian S

24. März 2016

very good


21. Feb. 2016


von Ahmed A S

4. Juni 2021


von Janelle H

27. Sep. 2021


von Hamada S

28. Nov. 2016