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Bewertung und Feedback des Lernenden für The Business of Social von Northwestern University

770 Bewertungen

Über den Kurs

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...



17. Okt. 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1. Mai 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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26 - 50 von 105 Bewertungen für The Business of Social

von Herman d P

23. Sep. 2017

Very useful as a wrap-up in combination with business insights including financial aspects.

von Marco

14. März 2016

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

von Gabriel G

10. Feb. 2016

you can really learn a lot of social media and digital marketing with all this courses

von Rukkiya B

19. Apr. 2021

I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity

von Learn F

19. Sep. 2017

The best for anyone who wants to truly understand what social media really is.

von Silvana B

16. Nov. 2016

Fantastic! Content very well prepared and shown in a clear and didactic way.

von Osama A

18. Apr. 2017

Day by day my knowledge growing with this amazing science, thanks a lot.

von Jovanka R

20. Juli 2021

I like it. I learn so many things about the business of social.

von Ajay S

10. Aug. 2020

Excellent program. It has helped launch me into a new career.


6. Sep. 2020

I am very very thankful to you for teaching me this subject.

von FOTO H K

26. Jan. 2016

un cours tres important. et je trouve que c'est trop court.

von Tan Y Q

13. Sep. 2021

Fantastic course with really up to date information

von sneha k

8. Dez. 2020

Helps to develop your social media marketing skills

von Jose J M

18. Nov. 2018

A very good course and with updated content

von Ekaterina S

6. Juli 2017


von ONUR C S

16. Juni 2019



von Hamdy R M M G

29. März 2018

great content with new great information

von John W

7. Jan. 2017

High quality content and presentation.

von Lisa S

4. Sep. 2016

All these courses have been wonderful!

von Cindy

22. Feb. 2021

Wonderful courses. I enjoyed them.

von Violet Z

11. Juni 2016

Excellent and practical approach!

von Samantha M

28. Okt. 2019

Very practical hands on course

von Jaydon

20. Feb. 2019

Really good course i have had

von Mark B

28. Aug. 2017

Excellent and so practical!

von Juan A R P

23. Mai 2016

This was a fantastic Course