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Kursteilnehmer-Bewertung und -Feedback für The Business of Social von Northwestern University

662 Bewertungen
76 Bewertungen

Über den Kurs

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...



Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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26 - 50 von 74 Bewertungen für The Business of Social


Sep 06, 2020

I am very very thankful to you for teaching me this subject.

von FOTO H K

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

von Jose J M

Nov 19, 2018

A very good course and with updated content

von Ekaterina S

Jul 06, 2017


von ONUR C S

Jun 16, 2019



von Hamdy R M M G

Mar 29, 2018

great content with new great information

von John W

Jan 07, 2017

High quality content and presentation.

von Lisa S

Sep 05, 2016

All these courses have been wonderful!

von violet z

Jun 11, 2016

Excellent and practical approach!

von Samantha M

Oct 28, 2019

Very practical hands on course

von Jaydon

Feb 20, 2019

Really good course i have had

von Mark B

Aug 28, 2017

Excellent and so practical!

von Juan A R P

May 23, 2016

This was a fantastic Course


Nov 16, 2016

Perfect and best course.

von Leyla M K

Mar 10, 2020

Such a Powerful Piece

von Michelle E

Oct 10, 2019

Thoroughly enjoyed.

von Yauri

Jan 30, 2016

Phenomenal Course!

von Hatim M S

Nov 27, 2016

Excellent Course

von UMER F (

Jun 17, 2019

Excellent One

von François-Lévy Z

Jun 01, 2018

Just perfect.

von Víctor R O L

Jul 03, 2017

Great course!

von Sandra D

Mar 01, 2017

Great course!

von Vay R

Dec 08, 2016

Awesome sauce

von fari s

Sep 07, 2020

great topic

von Mahmoud R

Apr 08, 2019

very cool