By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
von
Spezialisierung Supply-Chain-AnalyseRutgers the State University of New JerseyÜber diesen Kurs
25,765 kürzliche Aufrufe
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 2 von 5 in
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
None
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch
Was Sie lernen werden
Industry analysis: business geographic information, competition intensity, industry trend, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape?
Enterprise diagnosis: competitive strength and weakness, levers driving financial performance in this industry, the key problems and causes.
Kompetenzen, die Sie erwerben
Management ConsultingBenchmarkingData AnalysisBusiness IntelligenceCompetitive Analysis
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 2 von 5 in
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
None
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch
von
Rutgers the State University of New Jersey
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Welcome!
Welcome to Business intelligence (BI) ad competitive analysis! In Week 1, you will learn the story of American Airlines Group (AAL), the challenges it faces, and the power and framework of a competitive analysis.
3 Stunden zum Abschließen
4 Videos (Gesamt 18 min), 2 Lektüren, 1 Quiz
4 Videos
Weekly Preview3m
Why Benchmarking?5m
Software Preparation3m
2 Lektüren
Is this course right for me?30m
Industry classifications & company KPIs20m
2 Stunden zum Abschließen
Industry Analysis
In Week 2, you will learn the tools of business geographic information, competition intensity, industry trend, and value chain analysis to analyze the industry of your choice.
2 Stunden zum Abschließen
3 Videos (Gesamt 9 min)
3 Videos
Industry trend analysis3m
Stay Focused or Expanding Up / Down Streams?2m
2 Stunden zum Abschließen
Competition Positioning
In Week 3, you will learn how to position the company of your choice in its industry to find out where the company stands in the competitive landscape.
2 Stunden zum Abschließen
3 Videos (Gesamt 11 min)
3 Videos
Profit Frontier, Risk vs Return3m
Ranking and Profit Distribution1m
2 Stunden zum Abschließen
Enterprise Diagnosis
In Week 4 (final week), you will learn enterprise diagnosis tools to discover the strength and weakness of the company of your choice relative to its competitors. You will also learn the value driver and breakdown analysis tools to identify performance drivers for the industry, and discover key problems and causes for the company.
2 Stunden zum Abschließen
3 Videos (Gesamt 13 min)
Bewertungen
Top-Bewertungen von BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
von MR21. Sep. 2020
It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.
von JM13. Okt. 2020
It's a basic course which gives some insight on what KPI and characteristics we should look up when analyzing how our enterprise and our competence is performing.
von MW6. Okt. 2020
Straight forward course with example project to refer to. Software is easy to use.
von S7. Juli 2020
Very Useful for beginners for getting basic knowledge of business analytics
Über den Spezialisierung Supply-Chain-Analyse
This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.
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