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Bewertung und Feedback des Lernenden für Channel Management and Retailing von IE Business School

4.5
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986 Bewertungen
184 Bewertungen

Über den Kurs

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top-Bewertungen

MA

2. Aug. 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

16. März 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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126 - 150 von 184 Bewertungen für Channel Management and Retailing

von Himanshu K S

3. Juni 2020

A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.

von Saurabh M

20. Feb. 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

von Zeynep A G

10. Aug. 2020

Thanks to Professor Maria Teresa Aranzabal.

Everything was cool.

There could be more written tables/lists or charts.

And some subtitles were wrong

von Chinmay S

20. Jan. 2020

Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.

Course content is pretty good.

von Anuj S

27. Mai 2017

it was a really a great and useful course to do. Enjoyed the way the explain the things and specially the interaction with industry expert

von sagar v

22. Dez. 2017

Theory taught should be associated with examples, to cement the learning. That was the only thing that was lacking

von Julia F

9. Apr. 2020

Content is very interesting but it´s difficult to understand professor. Her English is too poor.

von Naincy G

3. Juni 2020

A Course with all relevant insights about channel distribution and retail management

von Francois R

22. Aug. 2016

Not as complete as the two first courses of the specialization but still good.

von Adcon S

14. Okt. 2020

Good for knowledge update about channels and retailing strategies

von SUKHENDRA S

15. Sep. 2021

must for understanding about retail and distribution channel.

von Saahid r

9. Nov. 2020

The course was amazing learning about retail management.

von Eileen O

21. Juni 2016

The instructor was hard to understand at times.

von Miguel J

9. Mai 2016

A great course! Of course I will recommend it.

von Mohamed E

18. Jan. 2018

the subtitle didn't match with the Video

von Mohammad M

9. Juni 2016

great course about distribution channels

von Rinchy

24. Jan. 2017

I love the interview parts.

von Ibeth J

18. Okt. 2019

Excellent professor!

von CAYABYAB, M R D

13. Mai 2022

Very great course!

von Archit A

15. Juni 2020

Fantabulous Course

von Chukwu I I

30. Jan. 2020

Lecture was good

von 1971301026 R Y

22. März 2022

i​t was good

von Siddharth C

26. Mai 2020

nice course

von KAUNG N S

19. Apr. 2016

awesome!

von parth s

30. Sep. 2018

nice