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Bewertung und Feedback des Lernenden für Channel Management and Retailing von IE Business School

960 Bewertungen
179 Bewertungen

Über den Kurs

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....


2. Aug. 2020

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

16. März 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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51 - 75 von 178 Bewertungen für Channel Management and Retailing


31. Okt. 2020

This course is really great for me! Thank you a lot.

von Thanh V C

21. Okt. 2020

It gives me a lot of knowledge. Thank you very much.

von Rudresh P

16. Sep. 2020

Good quality of education and content delivery

von Vibol M

16. Feb. 2018

very impressive course. make me very surprise.

von Blessing E A

8. Apr. 2020

I learnt alot about expansion and retailing .

von Abo O Y

26. Okt. 2019

It was a highly fruitful and excellent course

von Dee M

14. Sep. 2016

Great course - really useful insights

von Radheesh

22. Aug. 2016

Outstanding course. Excellent Faculty

von Tanay S

14. März 2019

Great course . Thanks professor .!!

von Abdul H

15. März 2018

A good Global perspective on Sales

von Antareep M

1. Apr. 2020

Superb learning. Great content.

von Ha V H

6. März 2018

Great course!

Thank you so much!

von Youssef A R

30. Juli 2017

Very simple and easy to follow.


10. Feb. 2021

excellent course for students.

von Abhijeet A

23. Dez. 2020

Excellent and Knowledgeable !!

von Vasanth K D

29. Jan. 2018

Excellent course for Retailing

von Presanna N

29. Dez. 2020

Great learning on retailing

von Daksh p

21. Mai 2020


von Ademilua O N

19. Juni 2018

Very articulate lecturer!

von royal a

21. März 2017

better way of learning :)


14. Juli 2021

Well explanation. Super

von Vijay K P

9. Dez. 2020

Its a very nice course.


1. Apr. 2021

nice courses available

von soumitra k t

15. Juni 2020

best course till date

von Beisembayeva A A

14. Juli 2020

Intresting and easy!