Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Marketing Mix Implementation
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von
Spezialisierung Marketing Mix ImplementationIE Business SchoolÃœber diesen Kurs
10.570 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 3 von 5 in
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Retail Management
- Supply Chain
- Retailing
- Channel Management
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 3 von 5 in
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
von
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
2 Stunden zum Abschließen
8 Videos (Gesamt 46 min), 3 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 Stunden zum Abschließen
8 Videos (Gesamt 47 min), 5 Lektüren, 1 Quiz
2 Stunden zum Abschließen
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
2 Stunden zum Abschließen
9 Videos (Gesamt 66 min), 4 Lektüren, 1 Quiz
3 Stunden zum Abschließen
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
3 Stunden zum Abschließen
10 Videos (Gesamt 50 min), 3 Lektüren, 2 Quiz
Bewertungen
- 5 stars64,22Â %
- 4 stars23,61Â %
- 3 stars8,59Â %
- 2 stars2,17Â %
- 1 star1,38Â %
Top-Bewertungen von CHANNEL MANAGEMENT AND RETAILING
von AZ27. Jan. 2021
Instructor was great at providing live examples. Reading, tests and assignments are manageable. I plan to attend more.
von JG24. März 2019
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
von RR12. Okt. 2020
Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
von VS8. Nov. 2016
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
Ãœber den Spezialisierung Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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