Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Marketing Mix Implementation
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Spezialisierung Marketing Mix ImplementationIE Business SchoolĆber diesen Kurs
22,539 kĆ¼rzliche Aufrufe
Karriereergebnisse der Lernenden
60%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
43%
ziehen Sie fĆ¼r Ihren Beruf greifbaren Nutzen aus diesem Kurs
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100Ā % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 3 von 5 in
Flexible Fristen
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Stufe āAnfƤngerā
Ca. 9 Stunden zum AbschlieĆen
Englisch
Untertitel: Arabischer Raum, Franzƶsisch, Portugiesisch (europƤisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
Retail ManagementSupply ChainRetailingChannel Management
Karriereergebnisse der Lernenden
60%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
43%
ziehen Sie fĆ¼r Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Ā % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 3 von 5 in
Flexible Fristen
Setzen Sie Fristen gemĆ¤Ć Ihrem Zeitplan zurĆ¼ck.
Stufe āAnfƤngerā
Ca. 9 Stunden zum AbschlieĆen
Englisch
Untertitel: Arabischer Raum, Franzƶsisch, Portugiesisch (europƤisch), Italienisch, Vietnamesisch, Koreanisch, Deutsch, Russisch, Englisch, Spanisch
von
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum AbschlieĆen
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
2 Stunden zum AbschlieĆen
8 Videos (Gesamt 46 min), 3 LektĆ¼ren, 1 Quiz
2 Stunden zum AbschlieĆen
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 Stunden zum AbschlieĆen
8 Videos (Gesamt 47 min), 5 LektĆ¼ren, 1 Quiz
2 Stunden zum AbschlieĆen
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
2 Stunden zum AbschlieĆen
9 Videos (Gesamt 66 min), 4 LektĆ¼ren, 1 Quiz
3 Stunden zum AbschlieĆen
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
3 Stunden zum AbschlieĆen
10 Videos (Gesamt 50 min), 3 LektĆ¼ren, 2 Quiz
Bewertungen
Top-Bewertungen von CHANNEL MANAGEMENT AND RETAILING
von MA2. Aug. 2020
Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
von RM9. Mai 2020
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
von AC16. MƤrz 2017
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
von VS8. Nov. 2016
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
Ćber den Spezialisierung Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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