Dieser Kurs ist Teil der Spezialisierung Spezialisierung Doing Business in China

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Prof. Xufei Ma +1 weiterer Dozent

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Spezialisierung Doing Business in ChinaThe Chinese University of Hong Kong

Über diesen Kurs

8.179 kürzliche Aufrufe

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

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Kurs 2 von 4 in

Spezialisierung Doing Business in China

Stufe „Anfänger“

Ca. 12 Stunden zum Abschließen

Englisch

Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?

Probieren Sie Coursera for Business aus

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Coursera-Labore

Enthält praktische Lernprojekte.

Hier finden Sie weitere Informationen zu Coursera-Laboren

Kurs 2 von 4 in

Spezialisierung Doing Business in China

Stufe „Anfänger“

Ca. 12 Stunden zum Abschließen

Englisch

Könnte Ihr Unternehmen von Mitarbeiterweiterbildungen für gefragte Kompetenzen profitieren?

Probieren Sie Coursera for Business aus

Dozenten

Dozentenbewertung

4,8/5 (17 Bewertungen)

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship

Department of Management

5.734 Lernende

2 Kurse

Dr. Frank Ng

Lecturer

Department of Management

5.307 Lernende

2 Kurse

von

The Chinese University of Hong Kong

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Lehrplan - Was Sie in diesem Kurs lernen werden

Woche1

Woche 1

4 Stunden zum Abschließen

What’s New? China’s New General Environment

Evidence has shown that the contextual difference or gap between a foreign firm's home country and China is a key reason for business failure in China. This Section helps in developing a better understanding of China's context in terms of its general environmental segments, and a number of strategies to deal with new and updated contextual issues in China. How much does context matter in doing business in China? How do foreign firms deal with new and updated contextual issues in China?

4 Stunden zum Abschließen

29 Videos (Gesamt 93 min), 2 Lektüren, 2 Quiz

29 Videos

Welcome to Doing Business in China2mEntering the China Market2mWelcome to China Strategy1m1.1a Strategy and Local Context7m1.1b PESTGDP Framework3m1.2a Key Issue: Stability and Corruption4m1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1m1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)2m1.3a Key Issue: New Normal8m1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m1.4a Key Issue: Cultural Distance4m1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2m1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3m1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)3m1.5a Key Issue: Innovation & IP Protection1m1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1m1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3m1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)5m1.6a Key Issue: Belt & Road1m1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3m1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6m1.7a Key Issue: The Internet Generation2m1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3m1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)4m1.8a Key Issue: Sustainable Development2m1.9 Week 1 Wrap-up49

2 Lektüren

Acknowledgement10mCopyright and eLearning Guidance at CUHK10m

1 praktische Übung

Week 1 Quiz30m

Woche2

Woche 2

3 Stunden zum Abschließen

Who and Where? Players and Locations in China

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?

3 Stunden zum Abschließen

27 Videos (Gesamt 86 min)

27 Videos

2.1 Possible relationships Between Foreign Firms and China’s Players6m2.2a Key Issue: SOE vs. POE3m2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3m2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)1m2.3a Key Issue: Business Group Affiliation vs. Independent2m2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m2.4a Key Issues: Listed vs. Non-Listed1m2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m2.5a Key Issue: Internet vs. Traditional4m2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1m2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)7m2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)3m2.6a Key Issue: One China, Multiple Markets4m2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)2m2.7a Key Issue: Open vs. Less-Open532.8a Key Issue: The Tiers of Chinese Cities7m2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)3m2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)4m2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)6m2.10 Week 2 Wrap-up51

1 praktische Übung

Week 2 Quiz30m

Woche3

Woche 3

3 Stunden zum Abschließen

How To Enter China: Entry Mode Choices

The success of doing business in China is influenced by the choices of entry mode. This Section explores the advantages and disadvantages offered by different entry modes, and also the different resources and time commitments required. We also introduce cross-border E-commerce, an increasing and emerging new entry mode. What is entry mode? Why are different entry modes chosen? What are the pros and cons of each entry mode? How do foreign firms choose entry mode? What is cross-border E-commerce in China and how do foreign firms use this new entry mode?

3 Stunden zum Abschließen

24 Videos (Gesamt 76 min)

24 Videos

3.1a Entry Mode2m3.2a Key Issues: Exporting Mode and Exporting Partner2m3.3a Key Issue: IP Protection (Revisited)4m3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)3m3.4a Key Issue: Partner Selection3m3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)6m3.5a Key Issue: Target Selection and Anti-Trust Law3m3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)2m3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)8m3.6a Key Issue: Regulations2m3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)1m3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)4m3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)5m3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)7m3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)503.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1m3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)2m3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)1m3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)2m3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)463.8 Week 3 Wrap-up34

1 praktische Übung

Week 3 Quiz30m

Woche4

Woche 4

3 Stunden zum Abschließen

How To Become a Strategic Insider in China

Foreign firms entering and operating in China are no linger merely "foreign investors" but have become "strategic insiders". Such a shift is a response to cope with with China's shifting environments, and also means China strategy as key to foreign firms' overall global success.This Section provides an overarching picture of the shifts in mindset, status, and post-entry strategies. What are the major shifts in the China context? How do foreign firms shift their dominant mindset and post-entry strategies from foreign entrants to strategic insiders?

3 Stunden zum Abschließen

30 Videos (Gesamt 74 min)

30 Videos

4.1a Be a Strategic Insider1m4.2a Shifting Landscape8m4.3a Key Issue: Why?3m4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3m4.4a Key Issue: Location Choice3m4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)3m4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships2m4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2m4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)2m4.6a Key Issue: CSR and MNE6m4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)1m4.7a Key Issue: Compliance and MNE2m4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)2m4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)5m4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)1m4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)3m4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)1m4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)2m4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)504.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)2m4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)564.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)554.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)504.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)1m4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)2m4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)4m4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)384.10 Week 4 Wrap-up1m

1 praktische Übung

Week 4 Quiz30m

Bewertungen

4.8

23 Bewertungen

5 stars
84,49 %
4 stars
13,95 %
3 stars
0,77 %
1 star
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Top-Bewertungen von CHINA STRATEGY

von RS8. Mai 2018

Excellent video lectures complemented with an even better presentation and lecture slides.

von MN6. Aug. 2020

Although the instructor is a bit boring and his monotonous voice might put your patience to the test, the course teaches important information for business strategy in China.

von DP10. Nov. 2019

Nicely organised, only lacks material for digital part.

von AR20. Feb. 2018

Very good, completed and detailed! Highly recommend!

Alle Bewertungen anzeigen

Über den Spezialisierung Doing Business in China

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.

Häufig gestellte Fragen

Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Der Zugang zu Vorlesungen und Aufgaben hängt von der Art Ihrer Anmeldung ab. Wenn Sie einen Kurs im Gastmodus belegen, können Sie die meisten Kursmaterialien kostenlos einsehen. Um auf benotete Aufgaben zuzugreifen und ein Zertifikat zu erhalten, müssen Sie während oder nach Ihrer Gastphase das Zertifikat erwerben. Wenn Sie die Gastoption nicht sehen:
Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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Ja. Für ausgewählte Lernprogramme können Sie finanzielle Unterstützung oder ein Stipendium beantragen, wenn Sie sich die Anmeldegebühr nicht leisten können. Wenn für das von Ihnen gewählte Lernprogramm finanzielle Unterstützung oder ein Stipendium verfügbar ist, wird auf der Beschreibungsseite ein Link zu einem solchen Antrag angezeigt.

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