Über diesen Kurs

92,504 kürzliche Aufrufe
Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
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Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Französisch

Was Sie lernen werden

  • Critically evaluate a range of theories to decode the components of persuasive communications

  • Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Französisch

von

Macquarie University-Logo

Macquarie University

Beginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.

Dieses Kurs ist Teil des reinen Onlineabschlusses Global Master of Business Administration (Global MBA) von Macquarie University. Wenn Sie in das komplette Programm aufgenommen werden, werden Ihre Kurse auf Ihren Abschluss angerechnet.

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up97%(1,391 Bewertungen)Info
Woche
1

Woche 1

3 Stunden zum Abschließen

The necessary art of persuasion: Understanding what matters to your audience

3 Stunden zum Abschließen
6 Videos (Gesamt 34 min), 3 Lektüren, 2 Quiz
6 Videos
Week 1 outline3m
1.1a What is persuasive communication?7m
1.2b Assessing human behaviour7m
1.3a Decision making: How it's done4m
1.3b How to question for unconscious values8m
3 Lektüren
Course overview10m
Learning activities and assessment10m
Explore further resources 11h
2 praktische Übungen
Recall 1: Check your understanding15m
Check your applied learning 11h
Woche
2

Woche 2

3 Stunden zum Abschließen

Telling your story: Developing a dramatic narrative

3 Stunden zum Abschließen
4 Videos (Gesamt 27 min), 2 Lektüren, 2 Quiz
4 Videos
2.1 Information processing and recalling stories8m
2.2b Why is storytelling important?9m
2.3a Structure that story!7m
2 Lektüren
2.2a Storytellers30m
Explore further resources 21h
2 praktische Übungen
Recall 2: Check your understanding15m
Check your applied learning 21h
Woche
3

Woche 3

3 Stunden zum Abschließen

Connecting with people: Developing authenticity and building rapport

3 Stunden zum Abschließen
5 Videos (Gesamt 34 min), 3 Lektüren, 2 Quiz
5 Videos
3.1 The art and science of building rapport8m
3.2a Relationships only happen with rapport8m
3.2b The matching exercise7m
3.3a Making your meeting matter7m
3 Lektüren
Become a Global MBA learner10m
3.2c Communication: Mehrabian15m
Explore further resources 31h
2 praktische Übungen
Recall 3: Check your understanding15m
Check your applied learning 31h
Woche
4

Woche 4

3 Stunden zum Abschließen

Talk the talk: Creating impressions and guiding influential conversations

3 Stunden zum Abschließen
5 Videos (Gesamt 33 min), 1 Lektüre, 2 Quiz
5 Videos
4.1 Group influence and impression management7m
4.2a The three questions to influence6m
4.2b The need to lead6m
4.3a The questions that get real answers9m
1 Lektüre
Explore further resources 41h
2 praktische Übungen
Recall 4: Check your understanding15m
4: Check your applied learning1h

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Über den Spezialisierung Influencing: Storytelling, Change Management and Governance

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board)....
Influencing: Storytelling, Change Management and Governance

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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