Über diesen Kurs
12,828

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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

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Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 17 Stunden zum Abschließen

Empfohlen: 10 hours of videos and quizzes...

Englisch

Untertitel: Englisch, Ukrainisch, Chinesisch (vereinfacht)

Kompetenzen, die Sie erwerben

Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 17 Stunden zum Abschließen

Empfohlen: 10 hours of videos and quizzes...

Englisch

Untertitel: Englisch, Ukrainisch, Chinesisch (vereinfacht)

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
2 Stunden zum Abschließen

Take Care of Your Competitors

In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other)....
9 Videos (Gesamt 68 min), 3 Lektüren, 3 Quiz
9 Videos
Game Setting6m
Eliminating Dominated Strategies11m
Nash Equilibrium11m
Prisoners ’ Dilemma3m
Game Setting10m
Backward Induction8m
Credible Threats 10m
Wrap Up2m
3 Lektüren
How to Use Discussion Forums10m
Get to Know Your Classmates10m
Complete slides for week110m
3 praktische Übungen
Simultaneous Games10m
Sequential Games10m
Take Care of Your Competitors20m
Woche
2
2 Stunden zum Abschließen

Why Firms Work Together

According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples....
9 Videos (Gesamt 61 min), 1 Lektüre, 5 Quiz
9 Videos
Reasons for Cooperation3m
Finite Repetition 9m
Backward Induction9m
Infinite Repetition10m
Factors Influencing Cooperation8m
Aggressive Commitment10m
Cooperative Commitment4m
Wrap Up2m
1 Lektüre
Complete Slides Week 210m
5 praktische Übungen
Reasons for Cooperation6m
Finite Repetition8m
Infinite Repetition8m
Commitment8m
Why Firms Work Together20m
Woche
3
2 Stunden zum Abschließen

Complementary Products and Strategic Partnerships

In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting....
7 Videos (Gesamt 43 min), 1 Lektüre, 4 Quiz
7 Videos
Complements: Examples and Definitions7m
Generic Strategies 8m
Positive Externalities 9m
Examples 4m
Strategic Partnerships 7m
Wrap Up3m
1 Lektüre
Complete Slides Week 310m
4 praktische Übungen
Complements8m
Strategies for Complements8m
Complements and Cooperation8m
Complementary Products and Strategic Partnerships20m
Woche
4
2 Stunden zum Abschließen

Entering a New Market

This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market....
10 Videos (Gesamt 81 min), 1 Lektüre, 4 Quiz
10 Videos
Market Attractiveness 6m
Structural Entry Barriers12m
Strategic Entry Barriers6m
Commitment / Value Chain Reconfiguration10m
Judo Economics / Niche Market 10m
Structural Entry Barriers / Commitment12m
Limit Pricing / Predatory Pricing 8m
Pre-Emption 5m
Wrap Up3m
1 Lektüre
Complete Slides Week 410m
4 praktische Übungen
Market Choice and Entry Barriers10m
Entry Strategies8m
Entry Deterrence10m
Entering a New Market20m
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Top-Bewertungen

von AAJan 11th 2016

I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.

von OOJul 23rd 2018

I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.

Dozent

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Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

Über Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Über die Spezialisierung Competitive Strategy and Organization Design

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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