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259 Bewertungen
38 Bewertungen

Über den Kurs

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...



Apr 25, 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.


Aug 14, 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

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26 - 37 von 37 Bewertungen für Content Strategy for Professionals: Managing Content

von Lucia H

Jun 20, 2017

Great content, to the point!

von Nhat Q L

Feb 20, 2019

Great class!

von Shyam R R

Jul 08, 2019

Good topics

von Paramjit S

Feb 23, 2019


von Jessica X

Sep 05, 2017


von Quinton R A

May 02, 2020

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

von Edward B

Apr 20, 2016

Good course, but the assignment was underwhelming compared with the other courses.

von Johanna C v R

Nov 29, 2016

Very useful, practical and with real-world scenarios.

von Vay R

Dec 09, 2016

Social media IMC and IBM interview was amazing

von Vaidehi B M

Aug 05, 2017

Found this module useful.

von Déborah J P

Apr 14, 2016

Interesting material

von Zack S

Jul 16, 2020

Yes. Thank you! *waves shyly* hahahahahahah


KNOW where to getgetget anyt waffles around heres///?