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Bewertung und Feedback des Lernenden für Content Strategy for Professionals: Managing Content von Northwestern University

293 Bewertungen
48 Bewertungen

Über den Kurs

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...


24. Apr. 2020

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.

12. März 2021

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

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26 - 46 von 46 Bewertungen für Content Strategy for Professionals: Managing Content

von Vivianne R C

30. Apr. 2020

It is a direct course with many practical lessons!

von Frederico T

4. Okt. 2017

Deep dive into the process. Productive assignment

von Muhammad I

3. Sep. 2017

An excellent course for every body.

von Lucia H

20. Juni 2017

Great content, to the point!

von Kolab H

25. Sep. 2021

It good learning

von Tayo A

21. März 2021

Great course!

von Nhat Q L

20. Feb. 2019

Great class!

von Shyam R R

8. Juli 2019

Good topics

von Tong V C

27. Dez. 2020

very good

von Paramjit S

23. Feb. 2019


von Jessica X

5. Sep. 2017


von Quinton R A

2. Mai 2020

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

von Denise L

1. Sep. 2020

Clear and concise information with clear practical applications and a great mix of theory + examples.

von Edward B

20. Apr. 2016

Good course, but the assignment was underwhelming compared with the other courses.

von Johanna C v R

29. Nov. 2016

Very useful, practical and with real-world scenarios.

von Vay R

9. Dez. 2016

Social media IMC and IBM interview was amazing

von Lauren R

15. Sep. 2021

it was very useful and easy to follow

von Vaidehi B M

5. Aug. 2017

Found this module useful.

von Déborah J P

14. Apr. 2016

Interesting material

von A B H

1. Okt. 2020

The content was a bit dated. It really should be updated.

von Corrie B

11. Mai 2021

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.