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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1176 - 1200 of 1,422 Reviews for The Strategy of Content Marketing

By Carlos G P

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May 29, 2020

Very good course, it made me gain a vast knowledge on the Content Marketing topic. However, I believe the podcasts would be more easy to get and to focus on with some visual schemes during them.

By D G

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Dec 19, 2023

Resultó ser más interesante de lo que esperaba, durante el curso hay un par de peer reviewed assigments y quices. Aporta información y ejercicios relevantes para poner en practica lo aprendido.

By C A

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Mar 28, 2021

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

By Handi S M

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Aug 8, 2020

A very good course and gave me lots of new insight about the matter.

I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.

By Pius A L G

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Aug 30, 2021

If you put a transcript for podcast, you will get another stars. Hope UC Davis will make it soon. Overall, it's a great course to improve my skills. Thank you Sonia Simone and UC Davis

By Sandra M

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Jun 17, 2020

Great course, and if you are a freelance or do you work specially in this type of business, will help you a lot in how to develop a great content marketing for your blog / website...

By Garrett S

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Jul 1, 2020

Wish there was only more specifices on how to write, yes there are umpteen amounts of examples but never divulging into one indusrty just for the sake of it very just "marketing"

By Meesha P

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Apr 29, 2020

Excellent course to learn if you want to hold grounds in the marketing business. The strategies and how to manage your true audience will help you constantly grow your business.

By Ruby T

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May 12, 2020

This is great course for content marketers looking to improve their skills. It provides a lot of instruction on how to analyze your customer and effectively connect with them.

By Liliana G

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Nov 18, 2022

Valuable content, professional mentoring program, purposeful experience practices, and excellent ebook material to keep widening and crafting the Content Marketing knowledge.

By Alex

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Jun 8, 2020

After going through this course I have a much clearer understanding on content marketing and the applicable strategies to make the content more effective and purposeful.

By Sakshi R

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May 24, 2020

In the podcast audio interview, it is highly difficult to keep concentration as it doesn't have video. It would be great if audio interviews can be changed to video one.

By vedant b

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Jun 14, 2020

Great course to help you dive into the world of content strategy and media. its a great way to introduce yourself to the concepts and fundamentals of content marketing.

By Rachel D D

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May 1, 2020

Very thorough and insightful. A great way to learn new things and refresh your memory of the content marketing insights you might have forgotten throughout your career.

By Jadey G

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Sep 27, 2020

Informative, engaging, and interactive through assignments and discussion posts throughout the course. I'm not a content marketer by training and I enjoyed this class!

By M K

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Aug 1, 2020

Overall a good effective course for a marketer /content writer

Certain Podcast given are not informative specifically those given in Week-4 -types of content creation

By Rohan R

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Apr 19, 2020

It is really good. A lot to learn. it has been designed not only to learn also to execute the learning at the same time. I think it is the best part of the course.

By Renjit N

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Oct 23, 2018

Its a great course for beginners and refreshers. If you already have experience on digital marketing and content creation, you should be able to link them together.

By Adetunji P

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Jul 20, 2020

I really enjoyed this course. Some of the strategies are timeless and other more tactical stuff a bit more outdated. I would love to see this refreshed for 2020.

By Muhammad I Y S

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Apr 21, 2019

Very informative course, well structured and clear every concepts with examples. The problem is the peer assignment. Some people literally mark 0 for no reason.

By Rajnish M

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Apr 30, 2020

Very useful course for students, I am glad I get chance to learn from the very reputed instructor like sonia simone and brian Clark and Jessica, thank you.

By Catherine M

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Jun 3, 2020

A good comprehensive overview of how to actually 'do' and implement content marketing that will generate a business result. Very easy to follow materials.

By Tanush S D

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Feb 13, 2024

It has lived up to my expectations. I wouldn't say it's a good course for beginners as it is too complex. But for intermediate levels, a great course.

By Zaki B T Z T

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Mar 2, 2022

The course has great and wonderful information.

It could have been better if the assignments are corrected by the instructors with detailed feedback.

By Khushboo G

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Jan 29, 2018

I had lot of trouble uploading the assignment files and getting required support in resolving it hence I give it 4 stars. The content was very good.