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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,389 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1201 - 1225 of 1,422 Reviews for The Strategy of Content Marketing

By Sol R

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May 26, 2023

Es muy complato es curso, comence sin saber nada y poco a poco fui entendiendo como desarrollar ideas para escribir dentro de las redes sociales.

By Jacquelynn B I

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Nov 5, 2022

Assignment instructions weren't the clearest, but the instruction was great.tThe lessons were applicable and additional references were provided.

By Andressa T

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Jan 9, 2024

Muito bom o curso, apenas não gostei dos alunos terem que avaliarem o trabalho dos outros. Isso fez com que eu me atrasasse para outros cursos.

By Gabriele D

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Sep 29, 2020

As no-native english, I found hard completly understand what there was in the audio parts. I would have really appriciated more video instead.

By Nitisha K

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Aug 19, 2020

first of all i would like to share that i liked the polite voice of Sonia Simone and secondly about the course it will be very helpful for me

By Shuddha B

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Jun 20, 2022

It's over all good, great materials. But the course could be more detailed and would be better if there are a few more practical examples.

By Nadia I

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Sep 29, 2021

The course was quite interesting but the lecturer sounded rather monotonous which I found a bit difficult when it came to staying focused.

By Panos D

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Jul 21, 2017

It was very helpful to understand the meaning of content. The only that is a bit problem was the podcasts but it is ok with good quality..

By Carlos R

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Feb 20, 2021

The podcast format is hard to a non native English speaker, so the text and images are always a good resource. But the course is great :)

By Tan E S

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Aug 21, 2020

Benefited so much on the framework provided as well as the format of empathy & experience map, in order to construct a powerful content.

By Irina T

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Aug 8, 2020

It's quite good and motivates a lot if you're a beginner, as I am myself. Though, in my personal opinion, there's too much of reading.

By Damián N

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Apr 11, 2020

The course is great and the readings are fantastic, but there are so much lesson in podcast (mp3) format, and I have a hearing problem.

By Yuanyuan S

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Feb 12, 2021

Generally, this course gives me quite a skillsets. But I would like to see more animated case analysis instead of reading materials.

By Syed Y

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Jun 24, 2020

This is a very good course and a must have course for the people who want to pursue their career in the field of content marketing.

By Charisse d R

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Aug 3, 2020

Very good course, maybe add more activities as well as a more in-depth guide for peer-evaluators to rate the work more effectively

By Naima N S

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May 24, 2020

Feeback is too random and the instructions sometimes a bit too unclear which is why the submissions differ greatly from eachother

By Shanza S

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Mar 6, 2023

so powerful course u will learn lots of things after this course u will be able to make more effective and attractive content

By Dubravka M v L

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Aug 14, 2020

good material, good readings, good direction to find out more. thank you for making it possible to participate and learn.

By Suryansh K

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Aug 12, 2023

This is an amazing course for the person who is started content marketing and to learn they can start from here.

By Anil G

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Sep 24, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

By Chiranjeevi D

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Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

By Elizabeth O

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Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

By Luis G

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May 26, 2022

Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.