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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,391 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DP

Dec 13, 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1226 - 1250 of 1,422 Reviews for The Strategy of Content Marketing

By Lydia N

Feb 3, 2023

Very thorough packed full of useful information by people who really know their stuff. Thanks so much!

By Peter R

Sep 28, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

By Angelo M C

Jul 20, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

By Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

By Yash P

Jun 13, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

By Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

By Isabel S C

Jul 21, 2022

Excellent course because in addition to learning many things they also inspire you to improve.

By Zhen Y L

May 24, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

By Kay J

Oct 14, 2022

I learned so much in this course. I just wish it had a bit more hands on work involved.

By Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful

By AH

Apr 5, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

By Wankaew

Jun 29, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

By Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

By Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

By Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

By Abhijit K

Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

By Saurabh L

Jan 25, 2018

This has been a great course but not exactly relevant to what I'm looking for

By Hans V E

May 16, 2020

Really strong for beginners and has enough for seasoned pros to get smarter.

By Abigail M

Sep 21, 2020

Informative and easy to use. Diverse mix of teaching and learning methods.

By Rodolfo C

Feb 28, 2022

A great course full with interesting material a lot of very handy tools.

By Hogeon

May 3, 2023

Above avg. beginner course on Content Marketing. Got some useful tips.

By Wanjiru K

Oct 5, 2021

It was a great course; helped me build my knowledge and challenged me.

By Alejandra H G

Feb 25, 2024

muy dinamico y completo en información al igual que las explicaciones

By Nandhini N

Jul 28, 2020

This course is very useful and a better way to develop our business