This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Corporate Entrepreneurship: Innovating within Corporations
von
Spezialisierung Corporate Entrepreneurship: Innovating within CorporationsUniversity of Maryland, College ParkÜber diesen Kurs
1,871 kürzliche Aufrufe
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Englisch
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Englisch
von
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Lehrplan - Was Sie in diesem Kurs lernen werden
4 Stunden zum Abschließen
Innovation Environments and Capabilities
In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
4 Stunden zum Abschließen
8 Videos (Gesamt 65 min), 6 Lektüren, 1 Quiz
8 Videos
Welcome to week one2m
What are some basic types of innovations?8m
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
6 Lektüren
Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs3m
Meet Dr. Thomas J. Mierzwa3m
Connect with your Classmates10m
Our Recommended Textbook for the Course10m
How P&G Tripled Its Innovation Success Rate (Optional)10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
3 Stunden zum Abschließen
Organizational Structures and Operational Formats
In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
3 Stunden zum Abschließen
8 Videos (Gesamt 73 min)
8 Videos
How do you evaluate a winning innovation idea when you see one?12m
Who are innovation's creative role players?8m
Who are innovation's implementation role players?10m
How do manager, entrepreneur, and innovator roles differ?12m
How can innovation be framed as a process?7m
Do different organizational forms matter for innovation initiatives?6m
What organizational forms do innovation venture units take?12m
3 Stunden zum Abschließen
Corporate Culture
In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
3 Stunden zum Abschließen
7 Videos (Gesamt 55 min)
7 Videos
How does corporate culture influence innovation and creativity?12m
How can knowledge management enable innovation?6m
What factors influence the feasibility of an innovation?8m
How is innovation value classified within a firm?8m
How can benchmarking become an innovation practice?9m
How do innovation tournaments serve as a best practice?7m
4 Stunden zum Abschließen
Creating an Innovation Strategy
In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
4 Stunden zum Abschließen
8 Videos (Gesamt 86 min), 2 Lektüren, 1 Quiz
8 Videos
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
Summary of key concepts21m
2 Lektüren
Creating Breakthroughs at 3M (Optional)10m
Earn a Degree Online in Entrepreneurship and Innovation5m
Bewertungen
Top-Bewertungen von CRAFTING STRATEGIES FOR INNOVATION INITIATIVES FOR CORPORATE ENTREPRENEURS
von JM7. Juni 2018
open my mind for new business ideas and also to motivate others/
Über den Spezialisierung Corporate Entrepreneurship: Innovating within Corporations
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting.
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