In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Strategic Leadership and Management
Corporate Strategy
von
Über diesen Kurs
4.5
339 Bewertungen
Kompetenzen, die Sie erwerben
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
11 Stunde zum Abschließen
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 Video (Gesamt 2 min), 6 Lektüren, 1 Quiz
1 Video
6 Lektüren
Syllabus10m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
Social Media10m
1 praktische Übung
Orientation Quiz16m
5 Stunden zum Abschließen
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 Videos (Gesamt 88 min), 3 Lektüren, 4 Quiz
7 Videos
1-1.2: Backward and Forward Integration14m
1-1.3: Benefits and Costs of Integration13m
1-2.1: Diversification and Economic Value14m
1-2.2: Corporate Portfolio11m
1-2.3: Acquisition Process15m
Like this course? Learn more with the iMBA! (optional)1m
3 Lektüren
Module 1 Overview10m
Module 1 Readings10m
MIT Case 1 - Resolute Marine Energy10m
3 praktische Übungen
Lesson 1-1 Practice Quiz6m
Lesson 1-2 Practice Quiz6m
Module 1 Graded Quiz20m
Woche
24 Stunden zum Abschließen
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 Videos (Gesamt 27 min), 3 Lektüren, 4 Quiz
4 Videos
2-1.2: The Modes of Foreign Market Entry7m
2-2.1: The Four Types of Global Strategy7m
2-2.2: The Diamond Model of National Competitive Advantage7m
3 Lektüren
Module 2 Overview10m
Module 2 Readings10m
MIT Case 2 - CX Technology10m
3 praktische Übungen
Lesson 2-1 Practice Quiz6m
Lesson 2-2 Practice Quiz6m
Module 2 Graded Quiz20m
Woche
34 Stunden zum Abschließen
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 Videos (Gesamt 42 min), 3 Lektüren, 4 Quiz
5 Videos
3-1.2: Functional Structure7m
3-1.3: Multidivisional Structure7m
3-2.1: Matching Corporate Level Strategy and Organizational Structure10m
3-2.2: Matrix Structure8m
3 Lektüren
Module 3 Overview10m
Module 3 Readings10m
MIT Case 3 - CEMEX10m
3 praktische Übungen
Lesson 3-1 Practice Quiz6m
Lesson 3-2 Practice Quiz6m
Module 3 Graded Quiz20m
Woche
44 Stunden zum Abschließen
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 Videos (Gesamt 38 min), 3 Lektüren, 3 Quiz
3 Videos
4-1.2: Corporate Social Responsibility13m
4-1.3: Mechanisms of Corporate Governance13m
3 Lektüren
Module 4 Overview10m
Module 4 Readings10m
MIT Case 4 - BP10m
2 praktische Übungen
Lesson 4-1 Practice Quiz6m
Module 4 Graded Quiz20m
Top-Bewertungen
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
Dozent
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
Beginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.
This Kurs is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign.
If you are admitted to the full program, your courses count towards your degree learning.
Über University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Über die Spezialisierung Strategic Leadership and Management
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Wie erfolgen Rückerstattungen?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Hilfe-Center für Teiln..
Coursera arbeitet mit erstklassigen Universitäten und Organisationen zusammen, um Online-Kurse anzubieten und dadurch universellen Zugriff auf die weltweit beste Ausbildung zu ermöglichen.
© 2019 Coursera Inc. Alle Rechte vorbehalten.
