Über diesen Kurs

7,784 kürzliche Aufrufe

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For students who are thinking of a career in management, it may also prove useful as a basic introduction to some of the conceptual vocabulary and ideas behind modern theories of management. 
Using a wide disciplinary approach - from economics and history to social theory and even a smattering of biblical criticism - the course will invite students to consider several core management strategies and priorities from often unexpected perspectives in order to judge their success or failure. The key objective of the course is to bring into critical focus how we think about the function and culture of management, how managers understand their role within a firm, how they take decisions, set priorities and benchmark success and failure. 

Topics include: the function of the firm; the role of incentive; the ways in which narrative forces shape decision making, and how market relationships define the managerial culture in ways that can lead to sub-optimal outcomes.

Karriereergebnisse der Lernenden

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nahm einen neuen Beruf nach Abschluss dieser Kurse auf

40%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 11 Stunden zum Abschließen

Englisch

Untertitel: Englisch, Afrikaans

Karriereergebnisse der Lernenden

50%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

40%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 11 Stunden zum Abschließen

Englisch

Untertitel: Englisch, Afrikaans

Lehrplan - Was Sie in diesem Kurs lernen werden

Inhaltsbewertung93%(1,045 Bewertungen)

Woche

1

Woche 1

3 Stunden zum Abschließen

The Lessons from Rome Part I

In Ancient Rome, merchant organisations very similar to modern firms were critical to capitalising key markets and to solving serious logistical problems to enable a vibrant trading network across the Mediterranean, including, critically, supplying the city of Rome itself with the food its citizens needed to survive. We will examine the Roman grain market and the organisations that operated within that market to ask: what, exactly, is a firm? What led to the firm's evolution? And what is the issue of agency that a firm inevitably entails?

3 Stunden zum Abschließen

6 Videos (Gesamt 62 min), 3 Lektüren, 5 Quiz

6 Videos

Before We Begin13m

Introduction4m

The Problem of Information10m

The Problem of Transaction Costs8m

Institutional Solutions and The Agency Dilemma12m

Supplemental (optional) Video - Class Discussion on the role of Freedmen13m

3 Lektüren

Syllabus & Readings10m

Grading and Logistics10m

Reading & Study Questions10m

5 praktische Übungen

Introduction10m

The Problem of Information10m

The Problem of Transaction Costs10m

Agency & Agency Costs10m

One: The Lessons from Rome Part I30m

Woche

2

Woche 2

2 Stunden zum Abschließen

The Lessons from Rome Part II

This lecture expands upon the first discussion, drawing from the insights gained about firm organisation in the Ancient world to ask about the effectiveness of the Forced Distribution Ranking Scheme (also known as "stack and rank", "up and out", etc...) to evaluate and promote or terminate employees, widely used by many of today's leading corporations.

2 Stunden zum Abschließen

4 Videos (Gesamt 46 min), 1 Lektüre, 2 Quiz

4 Videos

The Value of Monitoring12m

Some Drawbacks 12m

Weighing the Method9m

Concluding Lessons from the Roman Grain Market 11m

1 Lektüre

Reading & Study Questions10m

2 praktische Übungen

The Value of Monitoring10m

Two: The Lessons from Rome Part II30m

Woche

3

Woche 3

1 Stunde zum Abschließen

What is Innovation?

We live in the innovation economy. Firms have chief innovation officers. Innovation is, so we are told, the key to securing the future. And there are quite literally millions of books on the subject of innovation. So, what does it mean? And is it a useful idea for management? We'll consider both questions.

1 Stunde zum Abschließen

5 Videos (Gesamt 50 min), 1 Lektüre, 1 Quiz

5 Videos

Defining Innovation 9m

The Box: Explaining Its Introduction 12m

The Box: Conditions for Success8m

The Box: The Story of Failure 8m

Conclusion: Thinking Beyond Innovation 10m

1 Lektüre

Reading & Study Questions10m

1 praktische Übung

Three: What is Innovation?12m

Woche

4

Woche 4

2 Stunden zum Abschließen

The Power of Narrative

What do Hollywood movies, the Synoptic gospels, housing bubbles, Alan Greenspan's monetary policy, and the world's worst merger have in common? This week's lecture will develop a reading of narrative in order to explore a common pitfall that affects many managerial decisions.

2 Stunden zum Abschließen

9 Videos (Gesamt 95 min), 1 Lektüre, 1 Quiz

9 Videos

Examples of Commonplace Narratives 13m

Towards a Metacritical Concept of Narrative 13m

Home-Buying as An Investment 10m

Irrationality in The Marketplace 9m

Context Analysis 8m

The Behavior of Market Actors 9m

A Cognitively Dissonant Market?13m

Why Didn't The Federal Reserve Act? 9m

Narrative Structures and Managerial Decisions: Concluding Remarks 8m

1 Lektüre

Reading & Study Questions10m

1 praktische Übung

Four: The Power of Narrative12m

Woche

5

Woche 5

1 Stunde zum Abschließen

Is Shareholder Value a Good Idea?

Perhaps the most important lecture of the course. Almost all publicly traded firms are beholden, either explicitly or implicitly, to the principle of creating shareholder value. This week, we look at the history of this idea, how it has become widespread as a principle of corporate governance and how it has changed fundamentally the nature of the firm over the last 40 years. We will look at who the shareholders are, where their interests lie and what they have gained from this development. We will consider the wider and long-term consequences both for the firm and society. And we will ask - is this the kind of capitalism we really want?

1 Stunde zum Abschließen

6 Videos (Gesamt 66 min), 1 Lektüre, 1 Quiz

6 Videos

Shareholder Value: Origins I 12m

Shareholder Value: Origins II 8m

Regulatory and Market Changes 6m

Shareholder-centric Strategy 11m

Who is The Shareholder?16m

Conclusion 10m

1 Lektüre

Reading & Study Questions10m

1 praktische Übung

Five: Is Shareholder Value a Good Idea?12m

Woche

6

Woche 6

2 Stunden zum Abschließen

Case Studies

We look at the examples of two companies whose recent experiences encapsulate many of the core ideas of the course. The first is Apple, which, in the context of reporting their quarterly earnings in the Spring of 2013, committed an unprecedented amount of its capital reserves to a share repurchase scheme and dividend increase. We will look at the motivation and logic for this move. The second is Nokia (which has subsequently sold off its mobile phone business to Microsoft). We will look at how the company rose - and then dramatically fell - from its position as market leader in mobile communications.

2 Stunden zum Abschließen

7 Videos (Gesamt 87 min), 1 Lektüre, 2 Quiz

7 Videos

Case Studies: Apple 17m

The Rise and Fall of Nokia I 9m

The Rise and Fall of Nokia II 17m

Assessing Nokia's Strategy 13m

Explaining Nokia's Decline 14m

Conclusions 5m

Now It's All Over10m

1 Lektüre

Reading10m

2 praktische Übungen

Six: Case Studies12m

FINAL EXAM28m

Häufig gestellte Fragen

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?

You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Is financial aid available?

Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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Critical Perspectives on Management