Chevron Left
Zurück zu Global Impact: Cultural Psychology

Bewertung und Feedback des Lernenden für Global Impact: Cultural Psychology von University of Illinois at Urbana-Champaign

4.7
Sterne
161 Bewertungen

Über den Kurs

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level and provides tools for infusing brands with cultural meaning that can resonate with global consumers. The focus is on understanding that culture exists in the mind as well as in the environment, and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities or reject the brand’s cultural meaning. The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur and to devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. You will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Explain what culture is and how it manifests itself in business environments • Understand how brands acquire cultural meanings and predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Practice the fundamentals of how to build an iconic brand This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top-Bewertungen

KW

20. Apr. 2020

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

JC

19. Juli 2022

Love this course! Very funny to learn from other learners about their unique cultural expereince.

Filtern nach:

1 - 25 von 26 Bewertungen für Global Impact: Cultural Psychology

von Kia W

•

21. Apr. 2020

von Elka R

•

16. Mai 2019

von Tina B

•

3. Aug. 2020

von Aira C

•

7. Juli 2021

von Alfonsus G

•

28. Juli 2020

von Rahadian

•

8. Juni 2020

von Jiahui C

•

20. Juli 2022

von Shafaq m

•

4. Jan. 2022

von Carlo I

•

9. Apr. 2018

von Matěj K

•

10. Okt. 2019

von 梁倬领

•

15. Mai 2020

von İpek Ç

•

13. Nov. 2020

von Amy K

•

14. Apr. 2020

von DIPANWITA K

•

25. Juli 2020

von YUSRI B A

•

9. Nov. 2020

von Jenny B

•

12. Juni 2018

von Hector R

•

8. Juni 2019

von Nadia G

•

16. März 2020

von Thomas R X R

•

24. Juli 2021

von Ray S

•

9. Juni 2019

von Phalalochana V

•

6. Apr. 2020

von Dr. C J

•

7. Juli 2020

von Abhishek K S

•

17. Sep. 2020

von Norkulova Z

•

30. Sep. 2020

von Maria L

•

19. Dez. 2017

Coursera Footer

Starten oder fördern Sie Ihre Karriere

Beliebte Themen durchsuchen

Beliebte Kurse und Artikel

Abschluss oder Zertifikat online erwerben

Coursera

Community

Mehr

Überall lernen
Placeholder
Placeholder
Placeholder