The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
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Spezialisierung Hotel Management: Distribution, Revenue and Demand ManagementESSEC Business SchoolÜber diesen Kurs
8.540 kürzliche Aufrufe
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Revenue Management
- Forecasting
- Demand Management
- Asset Management
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Französisch, Portugiesisch (europäisch), Russisch, Englisch, Spanisch
von
ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Lehrplan - Was Sie in diesem Kurs lernen werden
3 Stunden zum Abschließen
Asset Management
After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit.
3 Stunden zum Abschließen
13 Videos (Gesamt 64 min), 2 Lektüren, 4 Quiz
4 Stunden zum Abschließen
Demand Generation
In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.
4 Stunden zum Abschließen
11 Videos (Gesamt 74 min), 1 Lektüre, 5 Quiz
3 Stunden zum Abschließen
Online Marketing
Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line.
3 Stunden zum Abschließen
11 Videos (Gesamt 58 min), 1 Lektüre, 4 Quiz
3 Stunden zum Abschließen
Revenue Management
In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?
3 Stunden zum Abschließen
14 Videos (Gesamt 73 min), 1 Lektüre, 2 Quiz
Bewertungen
- 5 stars81,34 %
- 4 stars14,67 %
- 3 stars2,14 %
- 2 stars1,22 %
- 1 star0,61 %
Top-Bewertungen von DEMAND MANAGEMENT: BREAKING DOWN TODAY’S COMMERCIAL SILOS
von XE14. Juli 2021
Well woth it to consolidate knowledge and experience!
von SR18. Feb. 2019
This was fun and educational Thank you so much for putting this together
von RS10. März 2021
Well structured and presented. I especially appreciated the Forecasting models and the case studies.
von YT22. Feb. 2018
Great lessons and only thing is questions in review should be explanation for being wrong or right
Über den Spezialisierung Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
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